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The Covid-19 pandemic has changed the way of our life. No wonder it has changed the use of social media. As many businesses are getting online, the use of social media increasing day by day. Besides this, we have noticed the changing consumer behavior. Many digital marketing companies have noticed the change. If you want to know more about the changing consumer behavior on social media during the Covid-19 pandemic, we are here to help you out. In this article, we are going to cover how consumer behavior is changing due to Covid-19. Let’s find out. Changing Consumer Behavior As we mentioned before, we have seen how Covid-19 is changing consumer behavior on social media platforms. To elaborate, we are discussing how the pandemic making an effect on social media: Consumer Demographics Covid-19 has changed the consumer demographics on social media. Many researches have revealed that the Gen Z is likely to affect most in this situation. They are consuming different content and it could leave both positive and negative effects on them. Not only this generation’s behavior is changing. We have noticed how everyone in social media consuming content. Surely, the Covid-19 pandemic is leaving a strong impact on them. However, some surveys say that this impact is not effective on rich people. Customer Experience As the pandemic hit hard, many people are shifting to online shopping. Just like that, we are seeing a huge number of online sellers. Well, people are using social media platforms to get more customers as it’s the easiest way. The use of Facebook or Instagram has increased with online selling. Moreover, social media marketing is also expanding. As many people have joined social media, we can see the changing behavior in customer experience. Increased Consumption You may know social media is an appealing form of media when it comes to content consumption. After the lockdown, the consumption of social media content has increased. Before, people used to consume social media content during break time and traveling time. As the lockdown started, they have increased the time engagement on social media. A study says the use of social media was average of 3 hrs per day. However, it has increased 20% after Covid-19. Increased Engagement To avoid a huge budget, many companies are choosing social media platforms to start their ad campaigns. Social media is an easier and effective option. Plus, they can get a more targeted audience. We have seen how these companies and individuals are hiring top digital marketing companies for social media marketing. This is the reason why social media engagement is increasing in this situation. Besides these, many people are consuming general content. Influencer marketing is growing also because of audience engagement. Increased Active Users As the engagement on social media platforms is increasing, we are noticing how active users are growing. People are getting more and more active on social media to kill boredom. Sure, it’s the easiest and most attractive way to kill boredom. You will see people are online most of the time. If you want to attract an audience, choose a specific time of the day to get more results. Many online companies and influencers are implementing this strategy to get more active users. Content Preference Changing The Covid-19 pandemic has changed our way of life. Sure, we are seeing a lot of new things on social media. This is why the creators, online companies, buyers, and influencers are changing the content preference. For example, you can see how travel websites are creating content on how to travel after the lockdown is over. On the other hand, influencers are creating more content on how to be more healthy during this pandemic situation. The Impact of Covid-19 on Social Media Marketing As you can see, consumer behavior on social media is changing after the Covid-19 pandemic has started. It has made a positive impact on social media marketing. Many individuals are hiring top digital marketing companies in India to improve social media marketing. Let’s find out how this Covid-19 situation is impacting social media marketing. • Influencer Marketing is Booming Influencer marketing is one of the best sections of social media marketing in today’s world. However, the popularity of influencer marketing is increasing after the Covid-19 pandemic. Many social media influencers are creating new types of content after the pandemic. For example, as people are getting more health-conscious, we are seeing new influencers who are creating content related to health, lifestyle, healthy foods, and more. On the other side, many people are creating content related to home decor, recipes, crafting, and art. • Increase in Online Shopping Besides influencer marketing, the popularity of e-commerce websites is also increasing. You can see the growth of Amazon, Flipkart, and Myntra during the Covid-19 period. In fact, some small e-commerce websites are improving in this situation. Many essential things including masks, face shields, and sanitizers are top products on these websites. Just like other things, grocery online shopping has increased a lot. The popularity of Big Basket, Grofers, and JioMart is increasing every day. People are choosing e-commerce websites for groceries and vegetables rather than physical shops. • Ad Management Growth The growth of ad management is increasing every day. Small to medium companies are hiring top digital marketing companies in Bangalore for having the best social media campaigns. Moreover, the Covid-19 situation is helping these companies. On the other hand, many companies had stopped their campaigns at the start of lockdown. It had helped other people as there was low competition. These businesses applied the strategy and targeted specific groups to get more leads. Conclusion Overall, the Covid-19 pandemic has made a mixed impact on social media consumer behavior. However, this situation has a positive impact on social media marketing, especially for small and medium businesses. We have covered how Covid-19 has changed consumer behavior on social media. If you want to know more information regarding this, make sure to do your research.

With the digital arena’s progress, the demand for digital marketing and the applications surrounding the field are increasing rapidly. The visual and voice search in marketing will significantly impact the future and affect how search engines display the results. All the businesses, irrespective of the market volume, are switching to search engine technology to keep up with the changing times and stay in the competition. Optimization of a website helps the brands boost their revenue, build a customer base, and have a better outlook towards the customer needs. Voice and visual search are becoming part of the search engine results and major entities, such as Google. It is using both images and voice to bring up results quickly and accurately. A company that chooses to use both voice and images will create an effective strategy, as it helps send their message to the customers with ease. How Visual Search Functions? Visual search or search based on images is in existence for quite a while. Search engines use pictures rather than a keyword to return search results. The algorithm developed by search engine entities identifies the object relevant to the image and presents them with the same for a result. The best examples of image search are Google Lens and Pinterest. Both applications allow users to use their smartphones to identify images and come up with the results. Visual search uses both machine learning and computer vision. Both these components act as the eyes and brain of a computer. With recent developments in machine learning, it has become possible for a computer to identify and figure out the images along with relevant content. How a Visual Will Impact SEO? You can do numerous things with visual search. It is also helping brands build an effective SEO strategy, helping them build better communication with customers. The best example is the interior and fashion designing industries. According to a survey, about 62% of the Gen-Z prefer visual search, which helps them better visualize their purchasing product. Industry-leading companies have come up with the ‘online trial’ room that allows users to try what they are purchasing. It includes clothes and accessories, such as sunglasses, frames, and more. In short, visual search is helping companies build organic traffic to their website. How Voice Search Functions? Unlike the conventional mode of entering a keyword to search for information, the voice search allows a user to speak into the device for obtaining results. The audio technology uses speech recognition to identify a user’s speech and delivers the required results. When compared with visual search, voice search requires precision for receiving better results. The best examples that are existent for quite some time are voice dialing and speech-to-text applications. However, with Artificial Intelligence’s evolution, it has become easy for search engine giants to adopt and combine both to deliver a better voice search experience to users. The examples in this category include Google Assistant, Alexa, and Apple’s Siri. Will Voice Search Effect SEO? Google and other players in the search engine market are emphasizing more on voice search and its optimization. When a user utilizes the technology, they tend to receive help from the application in completing an action. The best examples include opening an app, playing video content or song, or gathering information about a topic. When you are searching for information using voice, Google will use A.I. and speech recognition to identify the phrases and words in the text and provide accurate results. Therefore, websites need to optimize the content for the voice for a better ranking and exposure. Combining Visual and Voice Search Not every website on the Internet follows the optimization guidelines. It puts them behind in line, and the companies doing so will never receive the traffic they wish. However, a website that follows the optimization guidelines and has quality information that a customer seeks, Google and other search engines place it in the search results depending on quality, traffic, and other factors. When such a website optimizes the content for voice and visual search, it significantly impacts a search result. With the growing technology, a user can use his/her smartphone to search for information using an image or use voice. In such instances, search engines quickly use the image or the voice to return results relevant to the parameter. The results will contain websites optimized for both voice and visual search. How Can Marketers Take Advantage? Both visual and voice search are in the growing stages. However, marketers can use a few tactics to better use the available options for their advantage. Chatbots: Marketers can use chatbots to converse with a user based on the picture they share. Such a step solves half of the problem. Building Image Library: Sellers and retailers need to build an image library of their products. It helps search engines to pick their site based on the parameter entered by the user. Combining Visual with Text: Combining both the visual search with text will of immense help for marketers rather than making them as two competitors. The tips explained here will prove beneficial when any organization adapts visual and voice search in marketing. Image-centered social media is also increasing, making Google, Pinterest, and other applications become leaders in the path. Therefore, organizing pictures on these platforms makes it simple for search engines to return websites with ease. Conclusion Voice and visual search have a significant impact on SEO. Users prefer text over visual search. The technology has yet captured the market but will see advancement in the upcoming years. With A.I. and machine learning growing at an increased pace, it never hurts to adopt a strategy that will impact and create a long-term solution for better ranking and appearance in search results. When you have your website optimized for text, visuals, and voice, it will fare better than those that have not. You will have an excellent chance to reach your customers, attract prospects, and increase your market presence. Seek the assistance of an SEO and …

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Search engine optimization SEO plays a vital role in promoting your website and its reach to the targeted audience. Optimizing the content makes it easy for search engines, such as Google, to show your website when an individual inputs a keyword to search for a product or information. CTR or Click Through Rate significantly impacts your website in adding organic traffic without stressing on ranking. The article will provide complete information on the topic and how you can use it to build organic traffic without building links and making changes to content. Organic CTR The definition of organic CTR is the ratio of clicks by searchers for an organic result appearing on the results page divided by the total searches or impressions for that keyword. Why is Organic CTR Important? Organic CTR has a crucial role in the digital marketing arena. An improvement in the organic traffic means that the site is achieving traffic without adding excessive content and link building. Additionally, it avoids the procedure to improve ranking, as Google made the paid ads look a lot less like paid advertisements. How to Improve the Organic CTR? The following is an overview of the eleven different steps or proven possibilities you can implement to increase organic CTR. What makes them unique is you can implement them without making changes to your existing high-quality content. 1. Identifying Lowest Organic CTR Content You can visit the Search Console provided by Google to download the analysis of the traffic to your website. Ensure to check “Average CTR” before downloading the data. From the list, you can quickly identify which queries have the least CTR. It will also help look at the questions that are bringing down the average. 2. Fixing Keyword Cannibalization Keyword cannibalization is a process where the search engine will land on multiple pages optimized for the same keyword. The step makes it difficult for a site to increase organic traffic, as Google spreads them across the list. Start a scan to identify the keywords of your content that fall under this category. Once you have the list, you can begin differentiating or consolidating the keywords. You can then ensure that the site ranks better and boost your organic CTR in Google by dedicating a single page to a lot more. 3. Creativity and Titles SEO requires you to be innovative, imaginative, and creative. However, many fail to create an exciting title that would attract customers to a page or site. The title is a crucial player because it is visible to the audience without any content. They will only click the title if they find it interesting. You can improve your title by considering the following tips: Avoid boring, dull, and heavy titles. According to HubSpot, using a bracket in the title increased the click rate by 40%. Ensure that you are including one. Adding the numbered list helps boost your CTR or Click Through Rate by at least 36%. Make it a point to use the current calendar year. 4. Descriptive URLs Digital marketing requires you to use descriptive URLs for a better click rate. Users would click on a URL that shows them a link with information other than some alphanumeric numbers. Ensure that you are optimizing the page links efficiently and turn them into SEO-friendly fashion. 5. Optimizing Description It is essential to use emotional words in your description when you are heading with the search engine optimization. It will help people see your listing on the results page and Google to consider your site as a relevant one according to the search parameter. The more checkboxes ticked between the headline and description, the better! 6. Structured Markup Ensure to have your website follow the structured markup or schema markup for better results. The standard schema includes: Organization Person Local business Product and offer Breadcrumbs Article Video Event The addition of these variations in the markup helps achieve greater visibility to your website. 7. Leveraging PPC Advertisements You can boost your organic CTR in Google by leveraging PPC ads with organic CTR. After identifying a keyword with low CTR, use the PPC to improve its recognition. It will help you take up more space, giving you an advantage over the others. It will further help you test anything between the headlines and descriptions to choose a winner. 8. Emotional An emotional approach is an attractive way to reach people’s attention. You can use words such as: proven, best, secret, amazing, instant, and more. Ensure to use them appropriately in the title and description for better recognition and customer attention. 9. Positive or Negative Sentiment Digital marketing often requires you to use a neutral tone while choosing the title or description. However, improving the organic CTR is possible when you opt for positive or negative sentiment. 10. Title Case Applying title case in title case is one of the easiest methods to attract customer’s attention. The title case uses capitalized letters for major words while the rest are lowercase. In sentence case, a lot of major and minor words use lowercase. The small difference can bring a big difference for CTR. 11. Improving Page Load Time Ensuring that your website loads faster is one of the key factors to improve organic CTR. A click will only count when a customer lands on your website or webpage. If your site or the page is loading slowly, the customer will turn away and find others that are quick and responsive. Conclusion Improving organic CTR is essential for any website to stay ahead and receive the maximum number of clicks without affecting the ranking. The digital marketing department considers the CTR a holy grail and often follows the best practices for better results. The procedure will help free customers to browse your site for business, products, information, and more. You can boost your organic CTR in Google with the help of the proven steps discussed above. You may need some time to adjust to the new technique, but the …

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Best Bulk SMS marketing services The fast pace of mobile penetration and lower charge for internet connectivity has opened a- plethora of business opportunities. We, Indians- have become the top five mobile data users in the world. Government support, underlying opportunities, low cost, and easy availability- become the reasons for people having mobile phones in their hands. Do you know mobile has become an integral part of our population without any classification? As per data, the average Indian mobile 2 to 3 hours regularly. More than 75 percent of smartphone users search the product or services online before finalizing their purchase. The business principals state that wherever a customer goes, a business has to follow. So companies are utilizing these mobile phone booms for their- brand name awareness, revenue generation, and brand establishment. Bulk SMS marketing is one of the ways for a business to tap this opportunity in its favor. Also, take a look at GMCSCO’s Digital Marketing Services to grow you business at very reasonable prices. What is a bulk SMS service in India? We all are aware of SMS that stands for Short Messaging service. If you are a mobile user, you also have noticed that sometimes you receive a message from your mobile network provider, banks institutions, prepaid or postpaid wallet service provider, or any other SMS relevant or non-relevant for you. When a particular company sends a single message to multiple recipients in a single tap that is called bulk SMS service. The indicated can be used by any business; resulting to be fruitful for the same. But first, the businesses have to register themselves with TRAI for marketing. TRAI (Telecom regulatory authority of India) is an autonomous organization that works in- enhancing connectivity, quality, and effectiveness of the telecom sector. How does it work? Bulk SMS get generally used for marketing, reminder, alerts, information, communication of just, and a public awareness complaint. In this whole marketing business- there are five main stakeholders: Business, bulk SMS service provider in India, Customers, Network providers, and Governments. To do this work, bulk SMS service provider India uses software that provides a platform to add as many numbers as needed. Here adding a large number of the file is also possible with the bits of help of upload. The software allows additional features like scheduling, retargeting, the inclusion of multimedia, etc. After that, the message- can be sent to all the added mobile numbers nationally or internationally. Here you keep in mind that charges for international bulk SMS service providers in India might be more than the sending bulk message in India. What are the benefits of Bulk SMS? Efficient and impactful marketing tool: We cannot deny that mobile is a heartthrob for many. As compared to checking email, receiving a call, checking application-based messaging, log into social media, message checking is pretty easy, comfortable, and a must for customers. Customers largely depend on messages for receiving all sorts of notifications, alert, information from their banks, credit card service provider, workplace, insurance service provider, and many more. It makes it compulsive for customers to check the message as soon as it is received. So, the probability is very much high, in some cases, it’s up to 100 percent that a recipient will check the content of SMS once it gets delivered to his or her mobile phone. No other marketing tool is as efficient and as impactful as Bulk SMS for business. There is the cheapest bulk SMS service provider in India that enables you as a business to avail this excellent marketing tool at a relatively lower cost. Instant delivery: Gone are the days of waiting and waiting. We need everything without any delay. The same principle applies to marketing. Now the business has no time to wait for feedbacks and receiving the report. Marketing tools like News Paper marketing, Magazine marketing, etc takes time. Even radio and television marketing takes time, and you are not sure your potential target audience is whether watching or listening to your marketing advertisements or not. Here Bulk SMS is instantly delivered to the targeted audience and you become assure that probability is very high for recipients to read the message. Cheaper than others: The cost of an advertisement does matter the most for any business. Besides having high reliability, readability, this platform is cheaper than the other marketing tools. There is an extreme amount of competition among the top bulk SMS service provider in India; it is beneficial for the business. However, we would advise you to not avail the service of a very cheap bulk SMS service provider in India considering the only cost factor. Choose your Bulk SMS company by applying all checks and balances. Reliable: The reliability of any marketing tool makes it very popular and beneficial for all the stakeholders. Unlike email, SMS reliability provides more reliability. Email Service provides various tools to filter the email based on the content, email address, location, frequency, time, usability, and user preference. That’s why it is probable that your email marketing message might be landing in a spam folder where a person rarely bothers to visit. Email is also not user friendly as SMS. Still many parts of our country are not covered by high-speed internet all the time. It makes it difficult for companies to target their audience through email marketing. Mobile is very less effective in filtering the spam SMS into another folder. At the same time, mobile network is easily available even in the remotest location of our country like Dzongri in Sikkim, Zanskar in Kashmir, Havelock in Andaman Nicobar Island, Nako in Himachal Pradesh, etc. Areas affected by other natural or manmade issues get covered by network connectivity. High Conversion rate: It defines that your target audience’s probability to think also avail the products or services you are offering. This rate is high among all audiences like rural, urban, educated, uneducated, or any income background, gender, or others. Not availing of this service is like …

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Without changing the marketing strategy, the terms and language also vary. We, as marketers, are probably confused about what certain words and acronyms mean half the time as well. Two terms and acronyms that are mostly interchangeable without a clear understanding of how they are related and exactly how they differ are Search engine optimization and search engine marketing. Let us discuss and clear your thoughts about the difference between SEO and SEM. What is the difference between SEO and SEM? When it comes to digital marketing, Search engine optimization and search engine marketing are the widely used terms. Search engine optimization has traditionally been considered as a component of search engine marketing. However today a search engine marketing is used to refer exclusively to paid search. As per the search engine land, SEO refers to “the process of gaining website traffic by purchasing ads on search engines”. On the other side, Search engine optimization is defined as ” the process of getting traffic from free, organic, editorial or natural search results”. One is a paid search strategy (SEM), while the other is an organic search strategy (SEO). Also, read about how you can increase organic CTR in Google. Understanding of Search engine optimization (SEO) SEO strategies need to be transformed whenever Google changes its algorithms. Search engine optimization mainly consists of two essential factors that are on-page SEO and off-page SEO. Overview of On-page SEO On-page SEO includes all the activities that take place on the website. Optimized metadata which includes page title and Meta descriptions, heading tags, and image ALT tag by targeting the right Keywords. In-depth and well written optimized page copy through strategic keyword research. Social sharing integration within your content. Optimized page speed Effortless and well-formatted page URL with selected and well-researched keywords. Overview of off-page SEO Valuable and high-quality content that your target audience will find useful such as blog, articles and web page copy. This will assist you in establishing your authority over time and results in increased organic traffic on your website and build more opportunity for inbound links which results in more conversions. To attract and retain quality inbound links, you can go with the link building. Such back links will help you to make up the majority of off-page SEO. Gain attention from social bookmarking sites like Reddit, Digg and more. Social media sharing to increase traffic to a website. This ON-page and off-page SEO strategies will ensure your better performance of your landing pages, web copy, and blog articles. Understanding of search engine marketing (SEM) Search engine marketing strictly includes earning search visibility by using paid advertisements on search engines like Google. Such advertisements are commonly known as pay-per-click (PPC) ads. Some other terms are used for search engines marketing activities such as cost-per-click ads, paid search ads, and paid search advertising. These advertisements allow you to target potential buyers through relevant ad copy and keywords that match their search queries. These ads display up in search engine results pages next to organic listings. It will help you and allow your business to expand the visibility of its web pages, blog articles, landing pages, and more. Search engine marketing (SEM) strategies Google ad word is the most popular search engine platform for hosting ads. Bing ads and Yahoo search ads are some other opportunities for hosting ads. Launch ad campaigns by keeping your audience in mind. Create ad groups, including the targeted keywords variations. Write relevant ad copy using the appropriate and selective keywords. Build an ad budget. Analyse Matrix-like clicks, impressions, click-through rates, and average cost-per-click. These are a few of the essential tips for beginners to understand the consideration when launching and maintaining an effective paid search ad campaign. So, if you are looking for SEO and SEM services for your website then contact GMCSCO. GMCSCO provide effective SEO SEM services in HSR Layout, Bangalore to drive relevant traffic to your website.