Others

With the digital arena’s progress, the demand for digital marketing and the applications surrounding the field are increasing rapidly. The visual and voice search in marketing will significantly impact the future and affect how search engines display the results. All the businesses, irrespective of the market volume, are switching to search engine technology to keep up with the changing times and stay in the competition. Optimization of a website helps the brands boost their revenue, build a customer base, and have a better outlook towards the customer needs. Voice and visual search are becoming part of the search engine results and major entities, such as Google. It is using both images and voice to bring up results quickly and accurately. A company that chooses to use both voice and images will create an effective strategy, as it helps send their message to the customers with ease. How Visual Search Functions? Visual search or search based on images is in existence for quite a while. Search engines use pictures rather than a keyword to return search results. The algorithm developed by search engine entities identifies the object relevant to the image and presents them with the same for a result. The best examples of image search are Google Lens and Pinterest. Both applications allow users to use their smartphones to identify images and come up with the results. Visual search uses both machine learning and computer vision. Both these components act as the eyes and brain of a computer. With recent developments in machine learning, it has become possible for a computer to identify and figure out the images along with relevant content. How a Visual Will Impact SEO? You can do numerous things with visual search. It is also helping brands build an effective SEO strategy, helping them build better communication with customers. The best example is the interior and fashion designing industries. According to a survey, about 62% of the Gen-Z prefer visual search, which helps them better visualize their purchasing product. Industry-leading companies have come up with the ‘online trial’ room that allows users to try what they are purchasing. It includes clothes and accessories, such as sunglasses, frames, and more. In short, visual search is helping companies build organic traffic to their website. How Voice Search Functions? Unlike the conventional mode of entering a keyword to search for information, the voice search allows a user to speak into the device for obtaining results. The audio technology uses speech recognition to identify a user’s speech and delivers the required results. When compared with visual search, voice search requires precision for receiving better results. The best examples that are existent for quite some time are voice dialing and speech-to-text applications. However, with Artificial Intelligence’s evolution, it has become easy for search engine giants to adopt and combine both to deliver a better voice search experience to users. The examples in this category include Google Assistant, Alexa, and Apple’s Siri. Will Voice Search Effect SEO? Google and other players in the search engine market are emphasizing more on voice search and its optimization. When a user utilizes the technology, they tend to receive help from the application in completing an action. The best examples include opening an app, playing video content or song, or gathering information about a topic. When you are searching for information using voice, Google will use A.I. and speech recognition to identify the phrases and words in the text and provide accurate results. Therefore, websites need to optimize the content for the voice for a better ranking and exposure. Combining Visual and Voice Search Not every website on the Internet follows the optimization guidelines. It puts them behind in line, and the companies doing so will never receive the traffic they wish. However, a website that follows the optimization guidelines and has quality information that a customer seeks, Google and other search engines place it in the search results depending on quality, traffic, and other factors. When such a website optimizes the content for voice and visual search, it significantly impacts a search result. With the growing technology, a user can use his/her smartphone to search for information using an image or use voice. In such instances, search engines quickly use the image or the voice to return results relevant to the parameter. The results will contain websites optimized for both voice and visual search. How Can Marketers Take Advantage? Both visual and voice search are in the growing stages. However, marketers can use a few tactics to better use the available options for their advantage. Chatbots: Marketers can use chatbots to converse with a user based on the picture they share. Such a step solves half of the problem. Building Image Library: Sellers and retailers need to build an image library of their products. It helps search engines to pick their site based on the parameter entered by the user. Combining Visual with Text: Combining both the visual search with text will of immense help for marketers rather than making them as two competitors. The tips explained here will prove beneficial when any organization adapts visual and voice search in marketing. Image-centered social media is also increasing, making Google, Pinterest, and other applications become leaders in the path. Therefore, organizing pictures on these platforms makes it simple for search engines to return websites with ease. Conclusion Voice and visual search have a significant impact on SEO. Users prefer text over visual search. The technology has yet captured the market but will see advancement in the upcoming years. With A.I. and machine learning growing at an increased pace, it never hurts to adopt a strategy that will impact and create a long-term solution for better ranking and appearance in search results. When you have your website optimized for text, visuals, and voice, it will fare better than those that have not. You will have an excellent chance to reach your customers, attract prospects, and increase your market presence. Seek the assistance of an SEO and

Search engine optimization SEO plays a vital role in promoting your website and its reach to the targeted audience. Optimizing the content makes it easy for search engines, such as Google, to show your website when an individual inputs a keyword to search for a product or information. CTR or Click Through Rate significantly impacts your website in adding organic traffic without stressing on ranking. The article will provide complete information on the topic and how you can use it to build organic traffic without building links and making changes to content. Organic CTR The definition of organic CTR is the ratio of clicks by searchers for an organic result appearing on the results page divided by the total searches or impressions for that keyword. Why is Organic CTR Important? Organic CTR has a crucial role in the digital marketing arena. An improvement in the organic traffic means that the site is achieving traffic without adding excessive content and link building. Additionally, it avoids the procedure to improve ranking, as Google made the paid ads look a lot less like paid advertisements. How to Improve the Organic CTR? The following is an overview of the eleven different steps or proven possibilities you can implement to increase organic CTR. What makes them unique is you can implement them without making changes to your existing high-quality content. 1. Identifying Lowest Organic CTR Content You can visit the Search Console provided by Google to download the analysis of the traffic to your website. Ensure to check “Average CTR” before downloading the data. From the list, you can quickly identify which queries have the least CTR. It will also help look at the questions that are bringing down the average. 2. Fixing Keyword Cannibalization Keyword cannibalization is a process where the search engine will land on multiple pages optimized for the same keyword. The step makes it difficult for a site to increase organic traffic, as Google spreads them across the list. Start a scan to identify the keywords of your content that fall under this category. Once you have the list, you can begin differentiating or consolidating the keywords. You can then ensure that the site ranks better and boost your organic CTR in Google by dedicating a single page to a lot more. 3. Creativity and Titles SEO requires you to be innovative, imaginative, and creative. However, many fail to create an exciting title that would attract customers to a page or site. The title is a crucial player because it is visible to the audience without any content. They will only click the title if they find it interesting. You can improve your title by considering the following tips: Avoid boring, dull, and heavy titles. According to HubSpot, using a bracket in the title increased the click rate by 40%. Ensure that you are including one. Adding the numbered list helps boost your CTR or Click Through Rate by at least 36%. Make it a point to use the current calendar year. 4. Descriptive URLs Digital marketing requires you to use descriptive URLs for a better click rate. Users would click on a URL that shows them a link with information other than some alphanumeric numbers. Ensure that you are optimizing the page links efficiently and turn them into SEO-friendly fashion. 5. Optimizing Description It is essential to use emotional words in your description when you are heading with the search engine optimization. It will help people see your listing on the results page and Google to consider your site as a relevant one according to the search parameter. The more checkboxes ticked between the headline and description, the better! 6. Structured Markup Ensure to have your website follow the structured markup or schema markup for better results. The standard schema includes: Organization Person Local business Product and offer Breadcrumbs Article Video Event The addition of these variations in the markup helps achieve greater visibility to your website. 7. Leveraging PPC Advertisements You can boost your organic CTR in Google by leveraging PPC ads with organic CTR. After identifying a keyword with low CTR, use the PPC to improve its recognition. It will help you take up more space, giving you an advantage over the others. It will further help you test anything between the headlines and descriptions to choose a winner. 8. Emotional An emotional approach is an attractive way to reach people’s attention. You can use words such as: proven, best, secret, amazing, instant, and more. Ensure to use them appropriately in the title and description for better recognition and customer attention. 9. Positive or Negative Sentiment Digital marketing often requires you to use a neutral tone while choosing the title or description. However, improving the organic CTR is possible when you opt for positive or negative sentiment. 10. Title Case Applying title case in title case is one of the easiest methods to attract customer’s attention. The title case uses capitalized letters for major words while the rest are lowercase. In sentence case, a lot of major and minor words use lowercase. The small difference can bring a big difference for CTR. 11. Improving Page Load Time Ensuring that your website loads faster is one of the key factors to improve organic CTR. A click will only count when a customer lands on your website or webpage. If your site or the page is loading slowly, the customer will turn away and find others that are quick and responsive. Conclusion Improving organic CTR is essential for any website to stay ahead and receive the maximum number of clicks without affecting the ranking. The digital marketing department considers the CTR a holy grail and often follows the best practices for better results. The procedure will help free customers to browse your site for business, products, information, and more. You can boost your organic CTR in Google with the help of the proven steps discussed above. You may need some time to adjust to the new technique, but the

Best Bulk SMS marketing services The fast pace of mobile penetration and lower charge for internet connectivity has opened a- plethora of business opportunities. We, Indians- have become the top five mobile data users in the world. Government support, underlying opportunities, low cost, and easy availability- become the reasons for people having mobile phones in their hands. Do you know mobile has become an integral part of our population without any classification? As per data, the average Indian mobile 2 to 3 hours regularly. More than 75 percent of smartphone users search the product or services online before finalizing their purchase. The business principals state that wherever a customer goes, a business has to follow. So companies are utilizing these mobile phone booms for their- brand name awareness, revenue generation, and brand establishment. Bulk SMS marketing is one of the ways for a business to tap this opportunity in its favor. Also, take a look at GMCSCO’s Digital Marketing Services to grow you business at very reasonable prices. What is a bulk SMS service in India? We all are aware of SMS that stands for Short Messaging service. If you are a mobile user, you also have noticed that sometimes you receive a message from your mobile network provider, banks institutions, prepaid or postpaid wallet service provider, or any other SMS relevant or non-relevant for you. When a particular company sends a single message to multiple recipients in a single tap that is called bulk SMS service. The indicated can be used by any business; resulting to be fruitful for the same. But first, the businesses have to register themselves with TRAI for marketing. TRAI (Telecom regulatory authority of India) is an autonomous organization that works in- enhancing connectivity, quality, and effectiveness of the telecom sector. How does it work? Bulk SMS get generally used for marketing, reminder, alerts, information, communication of just, and a public awareness complaint. In this whole marketing business- there are five main stakeholders: Business, bulk SMS service provider in India, Customers, Network providers, and Governments. To do this work, bulk SMS service provider India uses software that provides a platform to add as many numbers as needed. Here adding a large number of the file is also possible with the bits of help of upload. The software allows additional features like scheduling, retargeting, the inclusion of multimedia, etc. After that, the message- can be sent to all the added mobile numbers nationally or internationally. Here you keep in mind that charges for international bulk SMS service providers in India might be more than the sending bulk message in India. What are the benefits of Bulk SMS? Efficient and impactful marketing tool: We cannot deny that mobile is a heartthrob for many. As compared to checking email, receiving a call, checking application-based messaging, log into social media, message checking is pretty easy, comfortable, and a must for customers. Customers largely depend on messages for receiving all sorts of notifications, alert, information from their banks, credit card service provider, workplace, insurance service provider, and many more. It makes it compulsive for customers to check the message as soon as it is received. So, the probability is very much high, in some cases, it’s up to 100 percent that a recipient will check the content of SMS once it gets delivered to his or her mobile phone. No other marketing tool is as efficient and as impactful as Bulk SMS for business. There is the cheapest bulk SMS service provider in India that enables you as a business to avail this excellent marketing tool at a relatively lower cost. Instant delivery: Gone are the days of waiting and waiting. We need everything without any delay. The same principle applies to marketing. Now the business has no time to wait for feedbacks and receiving the report. Marketing tools like News Paper marketing, Magazine marketing, etc takes time. Even radio and television marketing takes time, and you are not sure your potential target audience is whether watching or listening to your marketing advertisements or not. Here Bulk SMS is instantly delivered to the targeted audience and you become assure that probability is very high for recipients to read the message. Cheaper than others: The cost of an advertisement does matter the most for any business. Besides having high reliability, readability, this platform is cheaper than the other marketing tools. There is an extreme amount of competition among the top bulk SMS service provider in India; it is beneficial for the business. However, we would advise you to not avail the service of a very cheap bulk SMS service provider in India considering the only cost factor. Choose your Bulk SMS company by applying all checks and balances. Reliable: The reliability of any marketing tool makes it very popular and beneficial for all the stakeholders. Unlike email, SMS reliability provides more reliability. Email Service provides various tools to filter the email based on the content, email address, location, frequency, time, usability, and user preference. That’s why it is probable that your email marketing message might be landing in a spam folder where a person rarely bothers to visit. Email is also not user friendly as SMS. Still many parts of our country are not covered by high-speed internet all the time. It makes it difficult for companies to target their audience through email marketing. Mobile is very less effective in filtering the spam SMS into another folder. At the same time, mobile network is easily available even in the remotest location of our country like Dzongri in Sikkim, Zanskar in Kashmir, Havelock in Andaman Nicobar Island, Nako in Himachal Pradesh, etc. Areas affected by other natural or manmade issues get covered by network connectivity. High Conversion rate: It defines that your target audience’s probability to think also avail the products or services you are offering. This rate is high among all audiences like rural, urban, educated, uneducated, or any income background, gender, or others. Not availing of this service is like

Without changing the marketing strategy, the terms and language also vary. We, as marketers, are probably confused about what certain words and acronyms mean half the time as well. Two terms and acronyms that are mostly interchangeable without a clear understanding of how they are related and exactly how they differ are Search engine optimization and search engine marketing. Let us discuss and clear your thoughts about the difference between SEO and SEM. What is the difference between SEO and SEM? When it comes to digital marketing, Search engine optimization and search engine marketing are the widely used terms. Search engine optimization has traditionally been considered as a component of search engine marketing. However today a search engine marketing is used to refer exclusively to paid search. As per the search engine land, SEO refers to “the process of gaining website traffic by purchasing ads on search engines”. On the other side, Search engine optimization is defined as ” the process of getting traffic from free, organic, editorial or natural search results”. One is a paid search strategy (SEM), while the other is an organic search strategy (SEO). Also, read about how you can increase organic CTR in Google. Understanding of Search engine optimization (SEO) SEO strategies need to be transformed whenever Google changes its algorithms. Search engine optimization mainly consists of two essential factors that are on-page SEO and off-page SEO. Overview of On-page SEO On-page SEO includes all the activities that take place on the website. Optimized metadata which includes page title and Meta descriptions, heading tags, and image ALT tag by targeting the right Keywords. In-depth and well written optimized page copy through strategic keyword research. Social sharing integration within your content. Optimized page speed Effortless and well-formatted page URL with selected and well-researched keywords. Overview of off-page SEO Valuable and high-quality content that your target audience will find useful such as blog, articles and web page copy. This will assist you in establishing your authority over time and results in increased organic traffic on your website and build more opportunity for inbound links which results in more conversions. To attract and retain quality inbound links, you can go with the link building. Such back links will help you to make up the majority of off-page SEO. Gain attention from social bookmarking sites like Reddit, Digg and more. Social media sharing to increase traffic to a website. This ON-page and off-page SEO strategies will ensure your better performance of your landing pages, web copy, and blog articles. Understanding of search engine marketing (SEM) Search engine marketing strictly includes earning search visibility by using paid advertisements on search engines like Google. Such advertisements are commonly known as pay-per-click (PPC) ads. Some other terms are used for search engines marketing activities such as cost-per-click ads, paid search ads, and paid search advertising. These advertisements allow you to target potential buyers through relevant ad copy and keywords that match their search queries. These ads display up in search engine results pages next to organic listings. It will help you and allow your business to expand the visibility of its web pages, blog articles, landing pages, and more. Search engine marketing (SEM) strategies Google ad word is the most popular search engine platform for hosting ads. Bing ads and Yahoo search ads are some other opportunities for hosting ads. Launch ad campaigns by keeping your audience in mind. Create ad groups, including the targeted keywords variations. Write relevant ad copy using the appropriate and selective keywords. Build an ad budget. Analyse Matrix-like clicks, impressions, click-through rates, and average cost-per-click. These are a few of the essential tips for beginners to understand the consideration when launching and maintaining an effective paid search ad campaign. So, if you are looking for SEO and SEM services for your website then contact GMCSCO. GMCSCO provide effective SEO SEM services in HSR Layout, Bangalore to drive relevant traffic to your website.

Instagram Marketing Strategy 2021: Social media plays a vital role in today. It is like a second home for internet users. It is a must for every business to be active on social media and promote their business using the best social media marketing & strategies. Instagram is again one of the most popular social media sites which have become a part of internet users day to day life. Instagram’s marketing strategy has been an excellent tool for many businesses to grow and achieve their business goals. Its dynamic keeps changing with the changing technology and time, which makes it essential to keep up with. With more than 1 billion active users per month, it has taken the world by storm. Here in the blog, we will discuss tips and tricks through which you can build a successful Instagram marketing strategy in 2021. Top 7 Instagram marketing strategy in 2021 It is the best part about Instagram that it allows businesses to build followership through both organic as well as paid methods. But as we know that content is the king. So, sharing relevant content which is engaging still matters the most in the dynamic platform. Here are the top 10 steps that you can follow to achieve your Instagram goals for 2021. Instagram marketing strategy 2021: Optimizing the Instagram bio Instagram provides a place where it offers a small area to introduce your Instagram account popularly known as Instagram Bio. Instagram bio is a small section that a successful Instagram marketing strategy is used to share information concerning your brand as well as the content you will share through this page. Usually, this area includes your brand name, the product, and services you offer, your profile details, contact information, and even Instagram allows you to share a URL of your website in your bio. We all came up with the saying “the first impression is the last impression”. Instagram bio is your first impression; it is the first thing that the user will see when they reach on to your profile. Make sure to create a bio that is informative and engaging. Make sure to share an appropriate and concise description of your brand. You can use one or two lines with the related interesting emoticons, which makes your content more appealing. Using hashtags is also a great idea. Lastly adding a relevant URL where you want to drive the traffic is a must. It is advisable to use a tracking link so that you can analyze the traffic sourced from your Instagram page. Content calendar for Instagram For systematic sharing, it is essential to create a content calendar for your Instagram page. It is a vital step through which you can get maximum output from Instagram by being consistent in publishing content. Your Instagram content calendar needs to have the primary area of content type, hashtags, suitable caption, unique graphic or video link, and the day and time of publishing. For a disciplined performance, you need to plan your content at least two weeks ahead of the time so that you can keep your calendar flexible for alteration. To keep the audience engaged, use mixed content and formats in your calendars such as videos, text graphics, quotes, memes, infographics, images, and a lot more. Note: Contact us for content writing services at an affordable cost. The use of hashtags On Instagram, the hashtag game is solid. Instagram enables contact search on its ‘discover’ tab based on the hashtag search query. Instagram uses these hashtags to make content suggestions to users or help to discover interest-based profiles. Users can also track these hashtags just like Instagram profiles and the content distributed including these hashtags will display up in followers feed. According to researchers, all the posts that use hashtags gain a 12.6% increase in engagement as compared to those without hashtags. That is why it plays a critical role for business profiles on Instagram to use proper hashtags. With the rise in competition, hashtags also become more competent. Instagram enables you to use a maximum of 30 hashtags per caption. It is beneficial to use this allowance with all relevant hashtags to your business; you must have an Instagram approach to ensure the best of hashtags. According to experts, the appropriate number of hashtags should be 11, per post. Also, avoid using overly popular hashtags. Compile your hashtags strategy with the balanced combination of industrial hashtags, self-made hashtags, popular hashtags, and low search volume hashtags. Use Instagram story ideas for engagement. An Instagram story is a compact video clip or picture with GIFs, links, and texts that your followers can view straight from the head of their application within twenty-four hours. Instagram allows users to put stories that have one of the highest engagement rates on all social media platforms put together. It is a very unique, still potent tool through which brands can connect and engage with their audience within a few seconds. Instagram stories can be practiced to promote your content and engage with your audience in multiple ways. For instance, you can share a preview of your latest Instagram post or a recent announcement related to your page. Instagram stories can be used more interestingly by prompting real followers to ask questions with the ‘Ask Me Anything feature. Use of IGTV on Instagram IGTV is a video application developed by Instagram that also serves as a functionality on the Instagram application. The application allows users to share your video content with time limits between 15 seconds to 10 minutes. IGTV is an excellent platform through which brands can promote or host video content longer than the limits established by Instagram. It is very well known that video content is much more appealing to users than mere images. So, leverage IGTV to its fullest extent. Instagram Marketing Strategy: Increase your reach with Instagram Ads Instagram ads is an advertisement platform that is similar to any other and platform that offers Instagram ads list, advertising solutions for

Organic traffic to your website can be a result of several factors. The practice of link building is essential, but it is not the sole factor which can determine your ranking. There are some other determinants which will help you to draw more traffic to your website. Here in this blog, we will discuss some of the best practices through which you can increase the traffic from Google. Quality content Though there are many ways through which you can enhance your online performance, content is still one of the best ways through which you can establish your website among the top positions. Website is mainly defined through its content. After all, your audiences will visit your website to know about your content. Having in-depth and quality content that is related to your niche should need to be the focus of your website. As per the researchers, those websites which host in-depth articles, usually the ones who can achieve the target of the highest number of visitors, it is not necessary to write many articles, but one limited article can clock the highest number of footfalls. It is a fact that once Google can identify your site as the destination for specific content, then there will be a significant increase in your website traffic. So, avail affordable content writing services to boost your website presence. Search engine optimization When it comes to the performance of your website, you can’t ignore Search engine optimization or SEO. The first and foremost things to do before any marketing activities is to make sure that your website will be well optimized for search visibility. Identify and implement all the parameters that will help you to build a well-optimized website and follow a long-term strategy of link building. When we talk about Google traffic, SEO is not a way to enhance it, but it is an essential process for any website. Search engines are still the most influential sources through which you can generate free traffic. GMCSCO provide best SEO services at very reasonable price. Enhanced UX A better on-site experience for a user is a source through which you can improve the page views. Google always comes up with new updates that define the quality of your website. Google search algorithms evaluate the time duration for which a user can hold on to your side. These algorithms can significantly enhance your performance or even diminish your performance. You can’t use old strategies to top the current competition. Websites today should work towards streamlining their navigation, eliminate unnecessary clutter and focus on essential value and dependable web hosting to ensure that you will have more and more satisfied users hanging around in your website helping you to increase your search ranking. Improve the required by the server to respond User satisfaction is the most critical factor for a website owner. A happy visitor always ensures a more extended stay which results in a better ranking. The website speed is, therefore, a factor that needs to be effortless and streamline. Providing a convenient experience on your website, the speed of the website plays an essential role. The website speed is also one of the parameters that Google considers essential for ranking websites. The time to first-byte determinant or the number of time needed by the server to react to the first request is plausibly more critical than general page speed. The first impression is always the last one, so put all your efforts to make your first impression the best one for your users. Social media We live in the age of social media; hence we cannot avoid the power of social media. It’s almost like a virtual home for internet users. People are actively searching for businesses in social media as compared to the search activity on search engines. A business can’t ignore the power of social media. Hence it is a must for a business to be active and establish an authoritative presence on social media. That’s why, every business should get social media marketing services to gain more presence. Make sure to put your website link, share content daily, use videos for the promotion, etc. Try to create natural and engaging content and wait for the fantastic results. Blog Writing a blog on your website also contributes to the performance of your website. It will help you to enhance search visibility and rankings provided you write quality niche articles regularly and consistently, contributing to your traffic stats. Adding a guest blog section permits you to put a back link to your website from the author resource section, which again helps you to drive traffic to your website. Use of video and images Users always find videos and images much more attractive than textual content. Creating exciting videos that are useful and informative can help you to grab your audience attention. But make sure to put your website link on the video screen throughout. If you are able to create engaging content, users will shortly click through to find your website. Similarly, for each image that you design make sure of putting your website URL.