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Introduction Every business on the planet is leveraging the WhatsApp Business API for a sustainable competitive advantage, and it is 3:07 PM IST on Monday, July 14, 2025. WhatsApp is a staple app for businesses of every size with over 2 billion users. This ‘move-to-learn’ guide, drafted in an easy, friendly voice splits the 5 epic WhatsApp Business API services – Marketing, Utility, Authentication, Authentication-International, and Services – into 2 to 3 easy-peasy examples. Please note that it also includes the new features 24h & 72h windows, chatbots and more. If you are a small shop owner in India or a manager in the USA, this article is about how WhatsApp can double or triple your business.  A Simple Overview of WhatsApp Business API Services The WhatsApp Business API categorizes messages into five varieties. To make it as crystal clear as possible, here are each with at least two or three examples: Marketing What It Is: Messages that present a product, service, or special offer to your target audience with the aim of encouraging sales. Those are best for driving engagement and conversions with your targeted promotions. Example 1: Data set You own a cafe and you send, For this week, 10% on lattes! Order now: [link].” Example 2: A gadget store sends a text that reads: New headphones are now live! 15% off today: [link].” Example 3: Business Type: Fitness center Message: Join our yoga class! First session free: [link].” Cost: Paid for each message after free windows (₹0.79 in India) Utility What It Is: Functional messages related to a specific user action, such as order confirmations, reminders, or delivery updates. These notifications ensure customers receive information about their purchase status and elevate the post-purchase experience. Example 1: Your book ships Tomorrow!! WE are really excited, hope you are too!! Example 1 Track here: [link].” Example-2: A salon will text you: Your haircut is scheduled for 2 AM tomorrow! Example 3: A text from an online retailer states, “We processed your return of $10. Check your email!” Price: Free on a 24-Hour CSW; outside: ₹0.115 in India. Authentication What Is It: Security-oriented messages sending one-time passwords (OTPs) for account login or verification purposes. These establish secure accessibility and user confidence. For Example: Like a bank sends your login OTP is 123456, Valid for 5 mins.” Example 2 – An app sends a text saying “Verify using OTP 789012” Example 3: A website says OTP for account setup: 345678. Expires in 10 mins.” Cost: Always charged (e.g. ₹0.115 in India), and never free Authentication-International What it is: International One Time Password(OTP) sent to the user for secure access across borders The rates differ from country to country as the Telecom regulations are global. Example 1: An application sending a message say to US user that says Your USA OTP is 987654 Example 2: , a service sends: UAE OTP: 654321 to a user from Dubai Example 3: A global platform announces, base the Solution: “UK: OTP: 321654″ for example. Cost: Country-Specific (e.g., expensive for the US, cheaper for India) Services What It Is: Freely respond to customer queries within 24 hours to offer real real-time support. Chances are, more than one person is going to ask the same question. These messages help to provide timely answers to customers and boost customer satisfaction. Example 1: Customer: Is my item in stock? You reply, “Yes, in red!” Example 2: SMS notification received: “Need assistance with payment?” You go, “Send me ur order id!!” Example 3: Delivery time? – User You respond, “By 6 PM today!” Cost: November2024 – Available without any restrictions The cost: free Also Read About WhatsApp Business API Services for Startups Current Features with Simple Examples WhatsApp’s new features are both its smartest and most cost-effective update. This is how they function, with examples: 24h Period (CSW – Customer Service Window) What It Is Besides: A 24-hour free response window after a customer sends you a message Example 1: Customer asks via text at 11 AM – Where is my order? You respond by 11 AM tomorrow, saying it, “It arrives today!” – free! 72 Hours Free Entry Point What It Is: A free period of 3 days in which ad or button clicks are prevented. For instance: The person sees your ad on Instagram at 9 o’clock in the morning. You send offers for free until 3 days 9 AM. Service Messages What it is: unlimited complimentary responses to your inquiries. Case in Point: A customer queries, “Can I cancel? You be like, yes, respond with your ID! – free since 2024. FEP Utility Template in CSW What It Is: Utility free messages in FEP or CSW For Example, you click on an ad and we send you “Your order is confirmed, it ships Friday!” – free within 72 hours. Reply Fast What It Is: Responses that reset the open-free time For instance: customer sends a message at 2 in the afternoon. SAY BACK AT 2:05 PM -> Okay Thanks, checking it now! to stay free. Use Ads (Click-to-WhatsApp – CTW) What It Is: Free 72-hour free window is triggered by ads For instance, run a Facebook ad, “Chat for a discount!” 72 hours worth of free messaging per click on your link. Add Chatbots What it is: 24/7 automated replies. For example Reply from the chatbot, “Order status? Then, come midnight when you are away from your computer, “[link] Check! Combine Updates What It Is: A single message with several updates. Example: Send, “Order confirmed! Your message here: “Ships Monday, arrives Wednesday—one” saves costs. Stay Compliant What It Is: Some rules to minimize problems Example: Ask, “Want updates? To get customer consent, have them reply YES,” – if they want to opt-in. Also Read About Whatsapp Marketing Services The Importance of WhatsApp in Your Business But with its authentic, lightweight features, WhatsApp can grow your business by 2X-3X! Here’s why, with simple examples: High engagement: WhatsApp has a 98% open rate in 5 minutes as compared

Greetings banks and multinationals and universities and chain stores! Well, whether you are in Mumbai, Riyadh or Dubai and wish to shake things up in a big way when it comes to how you connect with your customers, students or employees, you have come to the right place. We at GMCSCO Media Group located the heart of the city Bangalore, had developed a custom WhatsApp Business API solution made uniquely for mass messaging starting from 10 Million to 50 Million messages a month. This how to GMCSCO Media Group, is for any bank wanting to send alerts when a transaction is made, any university wanting to engage students more, any retailer wanting to increase sales. com can transform your operations. Join me, step by step on the way to this! Why WhatsApp Business API Is a Game-Changer for Your Sector WhatsApp: The largest instant communication platform worldwide with over 2 billion users. Whether you are a bank in India, universities in KSA or an e-commerce brand in UAE, the WhatsApp Business API provides a secure, scalable platform to send marketing messages, support queries and internal updates. Despite this, in India with 535 million users and KSA/UAE markets, where Vision 2030 drives digital growth, many organizations have not fully unlocked this tool yet. GMCSCO fills that void with solutions customized to your industry. How GMCSCO Changes the Way You Communicate – Step by Step This is a simple, repetitive process that provides an excellent opportunity for unique visual prompts each time you do it, which will enhance the experience. STEP 1: Custom-Built Infrastructure for High Volumes Banks in New Delhi, hypermarkets in Jeddah, or MNCs in Dubai often have to handle tens of millions of messages monthly. GMCSCO constructs a resilient WhatsApp Business API setup, connecting to your systems for load balancing and robustness. Step 2: 24/7 Multilingual Chatbot Support Our AI chatbots are operating around the clock, with multilingual support for Arabic, Hindi, English, and others. OMNI enables banks to automatically send OTPs, universities to help students in Chennai or Abu Dhabi, and retailers to respond to inquiries in Riyadh – with a 70% faster response time, we have recorded. Step 3: Precision Marketing Campaigns Utilize the 98% open rate of WhatsApp for your target campaigns Banks can market loans, universities can market courses in Pune or Sharjah, retailers can send festive offers. GMCSCO produces audience specific messages that are constructed for their specific audience. Step 4: Trust Building with Green tick verification Get Green Tick of WhatsApp for Better Credibility. Great MNCs in Noida or healthcare chain in Dubai – who would like to develop trust with their audience – GMCSCO simplifies the verification process. Step 5: Insightful Analytics for Growth Track performance with real-time analytics. From 65% higher engagement in banks in Riyadh to retailers in Bangalore who have witnessed furthers in optimizing campaign, our database has helped refine strategies. Also Read About WhatsApp Marketing for UAE Hospitality The GMCSCO Advantage: Ballplayers Need Only Apply GMCSCO provides a service that is different after investigating global trends: Tens of Millions Messages a Month Capacity: Ideal for banks, MNCs, and retailers – 10-50 million messages a month. Smart Chatbots: The always-on available AI who can adapt and elevate calls, fit for universities and healthcare. Immediate ROI: We have always done 100% of the work before 2023 and continue to do so in 2023, but we grew the RM of a retail client in Riyadh from 12 million messages sent in 2024 with a 400% increase in the influx of leads and a Bounty of 70% renewal. Balance between local andöt and global – present in India, KSA, UAE; Multilingual support. Happy Clients: See Testimonials page on www.gmcsco.com Here Is How A Retail Business Based On Case Study Take a retail customer in Riyadh with 12 million messages per month in 2024 and struggle to engage with them. GMCSCO developed a customized API, 24/7 Arabic chatbots and specialized campaigns. In just six months they scaled to 20 million messages and increased leads by 400% while keeping 70% of customers. Now it is time for you to repeat that success. So why India & KSA & UAE? India: 535M users create a large target market to banks, e-commerce and MNCs. KSA: Riyadh and Jeddah retailers, healthcare companies achieve greater digital adoption due to KSA: Vision 2030 UAE: Business hubs in Dubai and Abu Dhabi require scalable solutions for hypermarkets and education. With Bangalore as base, we assure global delivery with local expertise. Blending Digital Marketing and Branding WhatsApp is a branding powerhouse: Credibility: Banks and MNCs = Green Tick Outreach: University & Retail Multilingual Campaigns Sales: 30% More Conversions in e-commerce Thanks to Automated Payments Also Read About Whatsapp Marketing How to Start with GMCSCO Media Group We invite you to: Visit gmcsco.com Discover our services. Schedule a Demo: Designed specifically for Riyadh, Mumbai, or Dubai Create Your Plan – 10–50 million messages Launch: With 24/7 support. Let’s Work Together To all the leaders of banks, universities, retailers and MNCs in India, KSA and UAE we welcome you to take your communication with GMCSCO Media Group to the next level. Visit gmcsco.com as well as reach out and let us talk about how we can support you in high volume top of the line chatbot and branding solution. Our team in Bangalore and Riyadh are ready 24/7 to demolish your challenges. Also Read About WhatsApp Business API Pricing Update Disclaimer: The information shared in this blog is sourced from WhatsApp’s official guidelines and AI-powered writing tools. We recommend verifying the details independently before taking any action based on the content.

Guest connectivity is more important than ever in the fast-paced, dynamic landscape of the competitive hospitality industry in the UAE. As the world’s most popular messaging app with more than 2 billion users, WhatsApp has become a game-changer for hotels, resorts and travel agencies seeking to streamline guest communications and boost bookings. In 2025, utilizing WhatsApp Marketing UAE and the WhatsApp Business API for Hospitality provides an unmatched ability to communicate in real-time, chat personally, and support your hotel’s guest. With instant confirmations in the early planning or tailored special promotions for an event such as the Dubai Shopping Festival, WhatsApp is changing the way businesses in the UAE’s hospitality sector are engaging with their customers. The post will then discuss the ways that hotels and travel agencies can use WhatsApp Business API UAE to increase bookings, simplify processes, and drive guest satisfaction. Why UAE Hospitality must include WhatsApp Marketing in the Strategy in 2025 The UAE, and more precisely Dubai and Abu Dhabi, is a world destination for tourism as it hosts millions of visitors each year including events such as the Dubai Shopping Festival, Abu Dhabi Grand Prix and cultural occasions. Guest experiences are everything in the hospitality industry and WhatsApp Marketing offers the most direct, personal and instant route to deliver them. Here is why it is an essential for hospitality companies in the UAE: High Engagement Rates: WhatApp’s open rate goes as high as 70% against email marketing. Guests are more likely to read and reply to messages on a network they already use every day. Fast and efficient way to communicate: In an industry that runs on speed, real-time information matters. WhatsApp facilitates instantaneous response to inquiries, bookings and customized offers that contribute to both trust and well-being. Rich Media: Whether sharing high quality hotel images, sending videos of nearby attractions or promoting an event, WhatsApp’s multimedia functionality brings communication to life, making it more engaging, visually appealing and interactive. Bulk WhatsApp Marketing Services are cost-effective and scale-able to send text, image, audio, video greetings offers etc., to multiple guests at the same time and hundreds of thousands of messages in a day compared to promotional messages send through traditional media. Compliance and Security: WhatsApp end-to-end encryption from a security and privacy standpoint coupled with UAE’s TRA’s regulation adherence for responsible and legal marketing. With the use of the WhatsApp Business API UAE, the hotels and travel agencies can automate tasks, streamline hotel guest interactions, and increase conversion therefore becoming the indispensable tool for Dubai Tourism Marketing in 2025. Also Read About WhatsApp Business API Providers in Saudi Arabia What Hotels Can Do With WhatsApp Business API For Guest Engagement UAE hotels can benefit from the WhatsApp Business API for Hospitality to carry out operations efficiently and provide better guest services. Consider these critical strategies to apply: Instant Booking Confirmations Quick and efficient booking confirmations are anticipated by your visitors. WhatsApp Hotel Booking Confirmation Using the WhatsApp Business API UAE, hotels can automate confirmation messages; ensuring guests receive immediate notification about their reservation. For instance, a guest booking a room for the Dubai Hotel during the famous Dubai Shopping Festival can now receive a personalized message along with the booking details, check-in directions and warm welcome note in just a span of seconds. This not only cuts the legwork that is manual, but will also cultivate trust and excitement. Example: *” Dear [Guest Name], your reservation at [Hotel Name] for [Dates] is confirmed! Check-in: [Time]. Free Wi-Fi and a welcome drink are included. Reply for any queries!” Real-Time Guest Query Resolution Visitors frequently inquire about facilities, the availability of rooms and local attractions. A WhatsApp Business API service Provider can introduce AI-fueled chatbots for driving FAQs any time of the day. For example, a guest may query, “What are the hours for the spa?” or “How can I reserve a place in the desert safari?” The chatbot may provide immediate answers with accurate fact or it may escalate more complicated questions to a human being. This makes guests feeling accompanied throughout their all process. Case study: Mideast upstart Emirates Airlines, based in the UAE, leverages the WhatsApp Business API on your mobile phone for real-time customer support such as flight updates and query resolution to increase traveler satisfaction. Personalized Promotional Offers And then there’s the Dubai Shopping Festival (January 2025), which lures millions of eager clients from around the world. Hotels can subscribe for WhatsApp Marketing UAE and send out specific offers like tempting offers on stay, spa, food and drinks. With Bulk WhatsApp Marketing Services, hotel businesses can group the audience according to the choices (eg: families, couples or business travelers) and send custom messages with clickable booking buttons. Example: “Dubai Shopping Festival Special! Book 3 nights and save 20% off at [Hotel Name] plus free city tour. Click here to reserve: [Link]. Offer ends Jan 31, 2025!” Concierge Services via WhatsApp Hotels can provide concierge services via WhatsApp for guests who want to make special requests, book amenities or ask for recommendations. So, for instance, you can ask for a late check-out or book a table at the hotel’s restaurant all with a straightforward message. This real-time connection makes for more satisfied guests and ultimately gives loyalty a boost. Pro Tip: Connect WhatsApp with your hotel’s CRM system and gain the ability to capture guest preferences and enrich the guests’ personalized experiences, for example by sending birthday or anniversary offers. How Can Travel Agencies Use WhatsApp For Dubai Tourism Marketing Travel agents are instrumental in offering the most throughout UAE experience. WhatsApp Business API for Hospitality offers agencies the ability to engage travelers, sell packages, and offer on-the-go assistance. Here’s how: Promoting Travel Packages Travel agents can use WhatsApp Marketing to display the best deals, packages for themes such as a Dubai Shopping festival or culture tour in Abu Dhabhi. By circulating multimedia messages complete with visual images, videos, and itineraries, agencies can engage travelers and ultimately increase bookings. Example: “Explore Dubai

Welcome, business owners and marketers! If you’re a business that uses WhatsApp to reach your customers, get ready for a significant change. The Facebook-owned company has set the new WhatsApp Business API pricing from July 1, 2025. At GMCSCO Media Group, we’re here to translate it to the simple terms – be it living in India or Saudi Arabia or anywhere else! I’m going to break this down by giving an example of what’s new in a new way, and what it means for your business, if perhaps you are targeting customers in the GCC Middle East region, e.g. KSA (Kingdom of Saudi Arabia) and UAE. What’s New with WhatsApp Business API? Meta has gone from the old “conversation-based” pricing to a new “per-message” pricing. That means you are no longer paying for any one of those 24-hour chat windows individually, but for each message depending on its type. It’s a shift that goes into effect July 1, 2025 with the hope that it will be clearer about costs and that it will get you to plan better. But don’t be afraid—it comes with a few savvy perks too! WhatsApp Business API users, both existing as well as new, globally will be affected by this change. Understanding the Five Message Categories Meta categorizes messages across five categories. Here’s what they are: Marketing: Promotional communications such as promotions, special products and offers. Utility: Functional updates such as order confirmations or delivery alerts. Authentication: Security messages, such as one-time passwords (OTPs). Authentication-International: OTPs sent to particular international regions, where different rules apply. Price: Free messages customers kick off, such as support requests. These are the things that help Meta determine how to charge, so it is helpful to understand them. What is the 24-Hour and 72-Hour Windows? Meta’s website verifies two key dates after July 1, 2025: 24-Hour Customer Service Window (CSW): Opening a 24-hour Customer Service Window by the customer either messaging you or the user responding yourself, you are then allowed a 24-hour window to respond template messages free of cost (as long as they fall under the Utility or Service category). This window gets reset after the arrival of every subsequent customer message. 72-hour Free Entry Point (FEP) Window: If a user messages you via a “Click to WhatsApp” ad or by using the Facebook Page button, you get 72 hours of free messaging (of any kind) if you respond within 24 hours. These windows are where you’ll want to save on costs, however messages templates is all that works outside them. Also Read About Whatsapp Business API Services What’s free Starting July 1, 2025? What’s Free Now, Through July 1, 2025 Rail Trails Thousands of miles of abandoned rail lines have been converted into bike trails, offering some of the best car-free riding in America. Meta provides a few free messaging choices: Service Messages: Free for all customer-initiated service messages (unlimited & no time limit, as long as you respond within the 24-hour CSW). Utility Templates in CSW: Utility templates within CSW like order updates in 24-hour are free. FEP Window: A 72-hour window following click activity or button engagement during which you don’t pay to deliver any message type when activated within 24 hours. So if you’re a business based in India or KSA and you’re looking to save $$. Volume Discounts for High Usage If you’re a heavy sender, Meta will charge less per message the more you send each month. This is a cellular data tally for all your WhatsApp accounts, and it resets every month. For large companies in Saudi Arabia or the UAE, scaling up might entail big savings. Stricter Template Rules Meta is cracking down even more from July 1, 2025: Utility templates can’t be promotional (no sales copy). Mislabeling (i.e., labeling a marketing message “Utility”) can result in preventable bans on the sending of specific messages. Meta will inspect and modify your templates with notifications via email or webhooks. Also Read About Whatsapp Marketing Key Changes for July 1, 2025 Here’s everything every WhatsApp Business API user, new and existing, needs to know from today: Per-Message Price: Template messages (Marketing, Utility outside CSW, Authentication, and Authentication-International) are all charged per message and have replaced the existing 24 hour chat charge. Free Utility Templates in CSW: Utility templates within the 24-hour window are free, a change confirmed by Meta. FEP Window Expansion: 72-hour free is becoming available by default for ad or button-initiated chats when there’s a reply within 24 hours. Not Applicable Phase Rollout: Unlike some previous plans, per-message pricing applies to all users at the same time, on and after July 1, 2025 (based on the time zone associated with your WhatsApp Business Account). Volume Tiers: Discounts apply on total monthly messages calculated on all your accounts. Compliance Attention: Non-compliant templates can be re-classified and will impact the pricing and delivery. How This Affects You Challenge: You’ll have to make messages fit in free windows, or risk extra charges. Opportunity: Free Service chats and FEP windows = conversations w/ customers w/o cost = doubly in KSA or India. Tips to Adapt Here’s GMCSCO Media Group advice on this: Quick Reply: Post within 24 hours to keep the CSW open and save on Util messages. Ads: Run “Click to WhatsApp” campaigns in Saudi Arabia to unblock 72-hour free windows. Chatbots: Automation of answers for Service chats to respond to more queries for free. Combine Updates: Combine multiple updates within a single template to decrease message volume. Remain Compliant: Allow us to audit your templates so that you don’t get banned. Why become a Member of the GMCSCO Media Group? We are WhatsApp experts catering to India, Saudi Arabia and the GCC. For large companies in the UAE or KSA, we have: Custom Plans: Take advantage of free windows and discounts. AI Tools: Chatbots to supercharge free Service chats. Compliance Support templates make sure templates conform to Meta rules. C.C. Spotlight: Custom tactics for generating leads in the Middle East. Ready