If you work in SEO, you should be aware of the significance of Google My Business as part of any business’s local SEO strategy. Maintaining listings up to current and relevant is critical for attracting new consumers and leading your desired local search results, but keeping on top of every change and functionality is as vital.Â
We’re thrilled about everything SEO and digital marketing have to offer in 2022, especially Google My Business changes in 2022. Continue to read for a breakdown to help you remain ahead of the competition.
What exactly is Google My Business?
Google My Business provides businesses with an excellent option to feature in Google search results. Still, the most significant part is that establishing a Google My Business page is completely free. You can list your company location on Google Maps and in local search results by using Google My Business.
With GMB, you can show all of the important information about your business, such as opening and closing times, contact details, a website link, ratings, and so on. It also offers a capability for posting articles or calendar events. The listing is free, and yet all companies should consider it a must-have.
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Benefits of Google my Business
Google My Business assists companies in attracting more consumers. It can specifically assist companies in the following ways:
- Â Let your customer find you
When you perform an internet search, regardless of the search engine you use, you generally get results depending on your location. These local search results are crucial for being noticed and allow consumers to provide reviews for your company. Google My Business, formerly, makes it simpler for consumers to locate details about the business available on the internet, such as operating hours, contact details, and addresses – across all of the different platforms.
- Â Learn how customers discover you
Google My Business provides valuable information about how people discover you and engage with your business. You can keep track of the number of searches for your company, incoming calls, and navigation queries. It also tells you which photographs are popular and where your buyers are coming from.
- Â Google My Business helps your SEO
SEO, or search engine optimization, is the practice of improving your website’s rating in search engine results by utilizing organic online traffic as well as other ranking variables. Possessing a Google My Business page is one of the most important factors in local SEO success since it allows customers to recognize your exact location as well as your website. Briefly said, Google My Business will increase the visibility of your website.
What’s changing in 2022?
These are the Google My Business changes in 2022 you have to make or updates announced in Google my business in 2022:
- Â Revise your company’s description
Describe how COVID-19 has impacted your company operations, such as transaction processing difficulties, unavailable products, etc. It’s also a smart option to convey information about any precautionary measures your company is doing, whether it’s delivering additional services to the neighbourhood or implementing new hygiene procedures within your storefronts.
Ensure that your company’s Google My Business profile is up to date and informative. If you haven’t created and optimised one, you’re losing out on one of the most excellent inexpensive methods to appear in Search engine results. It’s also very customizable and can be changed on a daily basis to reflect updates. To enhance your page, all you need is effort and skills, so make absolutely sure you do this. You can immediately see the improvements.
- Â Now it’s known as Google Business Profile
It’s not the first time Google has attempted to rename its free listing tool. They continued with Google My Business until 2014 before switching two times. It’s stayed with me ever since. They now have different plans. They changed the name to Google Business Profile.
- Â No more GMB mobile app
Along with this news, Google will remove the GMB mobile app, allowing listing owners to make updates directly on Searches and Maps. So it’s not just a rebranding, but a restructure of anything and everything about GMB – possibly GBP. Google Business Profile, as a term, is unlikely to survive, but even if it does change within a few years, certain aspects will remain in the long run.
- Â A new API will be introduced
Google My Business API will be deprecated on April 30, 2022, and will be replaced with new APIs under Google. As a result, you will need to replace any old APIs you could be utilising with the newer models over the next several weeks.
The Google My Business API deprecation schedule, which lists all of the Google My Business APIs sunsetting on April 30, can be found on Google. Google has said that the current endpoints would be depreciated and finally retired. The deprecated status implies that the API version will continue working as intended but will not be upgraded with additional features or hotfixes. Nevertheless, Google has said that maintenance would be restricted. It’s one of the most prominent announcements of Google Business Profile New Features.
Conclusion
We hope this article helps you how the year 2022 will shape Google my business. Ensure that your company’s Google My Business profile is up to date and informative. If you haven’t created and optimised one, you’re losing out on one of the most excellent affordable approaches to appear in Search engine results. It’s also very customizable and can be changed on a daily basis to reflect updates. To enhance your page, all you need is effort and skills, so make absolutely sure you do this. You can immediately see the improvements.
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