Instagram Marketing Strategy 2021: Social media plays a vital role in today. It is like a second home for internet users. It is a must for every business to be active on social media and promote their business using the best social media marketing & strategies.
Instagram is again one of the most popular social media sites which have become a part of internet users day to day life. Instagram’s marketing strategy has been an excellent tool for many businesses to grow and achieve their business goals. Its dynamic keeps changing with the changing technology and time, which makes it essential to keep up with.
With more than 1 billion active users per month, it has taken the world by storm.
Here in the blog, we will discuss tips and tricks through which you can build a successful Instagram marketing strategy in 2021.
Top 7 Instagram marketing strategy in 2021
It is the best part about Instagram that it allows businesses to build followership through both organic as well as paid methods.
But as we know that content is the king.
So, sharing relevant content which is engaging still matters the most in the dynamic platform.
Here are the top 10 steps that you can follow to achieve your Instagram goals for 2021.
Instagram marketing strategy 2021: Optimizing the Instagram bio
Instagram provides a place where it offers a small area to introduce your Instagram account popularly known as Instagram Bio. Instagram bio is a small section that a successful Instagram marketing strategy is used to share information concerning your brand as well as the content you will share through this page.
Usually, this area includes your brand name, the product, and services you offer, your profile details, contact information, and even Instagram allows you to share a URL of your website in your bio.
We all came up with the saying “the first impression is the last impression”.
Instagram bio is your first impression; it is the first thing that the user will see when they reach on to your profile. Make sure to create a bio that is informative and engaging.
Make sure to share an appropriate and concise description of your brand. You can use one or two lines with the related interesting emoticons, which makes your content more appealing. Using hashtags is also a great idea.
Lastly adding a relevant URL where you want to drive the traffic is a must. It is advisable to use a tracking link so that you can analyze the traffic sourced from your Instagram page.
Content calendar for Instagram
For systematic sharing, it is essential to create a content calendar for your Instagram page. It is a vital step through which you can get maximum output from Instagram by being consistent in publishing content.
Your Instagram content calendar needs to have the primary area of content type, hashtags, suitable caption, unique graphic or video link, and the day and time of publishing. For a disciplined performance, you need to plan your content at least two weeks ahead of the time so that you can keep your calendar flexible for alteration.
To keep the audience engaged, use mixed content and formats in your calendars such as videos, text graphics, quotes, memes, infographics, images, and a lot more.
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The use of hashtags
On Instagram, the hashtag game is solid. Instagram enables contact search on its ‘discover’ tab based on the hashtag search query. Instagram uses these hashtags to make content suggestions to users or help to discover interest-based profiles. Users can also track these hashtags just like Instagram profiles and the content distributed including these hashtags will display up in followers feed.
According to researchers, all the posts that use hashtags gain a 12.6% increase in engagement as compared to those without hashtags. That is why it plays a critical role for business profiles on Instagram to use proper hashtags.
With the rise in competition, hashtags also become more competent. Instagram enables you to use a maximum of 30 hashtags per caption. It is beneficial to use this allowance with all relevant hashtags to your business; you must have an Instagram approach to ensure the best of hashtags.
According to experts, the appropriate number of hashtags should be 11, per post. Also, avoid using overly popular hashtags. Compile your hashtags strategy with the balanced combination of industrial hashtags, self-made hashtags, popular hashtags, and low search volume hashtags.
Use Instagram story ideas for engagement.
An Instagram story is a compact video clip or picture with GIFs, links, and texts that your followers can view straight from the head of their application within twenty-four hours.
Instagram allows users to put stories that have one of the highest engagement rates on all social media platforms put together.
It is a very unique, still potent tool through which brands can connect and engage with their audience within a few seconds.
Instagram stories can be practiced to promote your content and engage with your audience in multiple ways. For instance, you can share a preview of your latest Instagram post or a recent announcement related to your page.
Instagram stories can be used more interestingly by prompting real followers to ask questions with the ‘Ask Me Anything feature.
Use of IGTV on Instagram
IGTV is a video application developed by Instagram that also serves as a functionality on the Instagram application. The application allows users to share your video content with time limits between 15 seconds to 10 minutes.
IGTV is an excellent platform through which brands can promote or host video content longer than the limits established by Instagram.
It is very well known that video content is much more appealing to users than mere images. So, leverage IGTV to its fullest extent.
Instagram Marketing Strategy: Increase your reach with Instagram Ads
Instagram ads is an advertisement platform that is similar to any other and platform that offers Instagram ads list, advertising solutions for targeted ad campaigns.
Organic engagement on Instagram has become competitive because of 25 million active users on this platform. So it is always more beneficial to take the help of paid advertisement, which allows you to increase followers, engagement, lead flow, and conversion through Instagram ads.
The standard Instagram ads cost-per-click is $0.70 to $0.80, and it may vary with unique ad demands. You can accomplish your Instagram ads by practicing the Facebook ads manager tool.
Respond to DMs and comments
communication with your followers is the key to build an interactive community. Direct messages are the best way through which you can connect with your followers.
Please make sure that your dear ones are turned on, and you get notifications from all users.
Responding to all the messages and comments is necessary because they are possible leads. You can assign this task to someone by creating a script ready to liaise with the prospects and follow up where needed.
It is also a great way to build your database and collect email ID through which you can send customized emails when required. You can even automatically reply to your followers by setting up a custom response in your profile.
Conclusion
Instagram has shown that it is one of the exceptional tools for marketers and businesses to reach and connect with the targeted audience. It is a platform where you can showcase your brand and build a community.
To stay ahead in the highly competitive world of Instagram in 2021, you need to ensure maximum engagement. By implementing each of these steps with a few more you make your Instagram marketing strategy for 2021 an enormous success.