GMCSCO Media Group

Others

How Video Content Can Improve Your Website Traffic

Initially, the journey of the internet was just started from a web of text documents. But with the passing time, things have changed a lot, with advanced technology, the presence of pictures, videos, audios, is prevalent on the internet. With the following Trend, the marketing strategy also changed. Today the substantial corporate to smaller organisations use animated business videos to promote their product or services they offer. It is a powerful tool as the results are much more than we invest. The production cost of animated videos are quite affordable, and that is why it turns to be a robust marketing tool. Let us understand the importance of animated business video The potential of an animated video. Most of the websites host videos on their homepage, which gives a clear idea of their services to the visitor. By associating this strategy to the website development, it provides cutting edge web content. The only limitation to video creation is less imagination. By synchronizing your business services with a fun mode, you can grab the attention of your customers. It is advisable to keep it as brief as possible, nearly between 30 seconds to 3 minutes. Always make sure that you convey the full message to your viewers without making them bored and without prompting them to loosen interest. Please note that creating video content is not only about using advanced Technologies and hi-tech tools, choosing the right theme and proper arrangement is also equally important. Note: There are several ways to increase website traffic organically. Read and try this to increase your website traffic. How animated video content is beneficial for a website Grab the attention of visitors to the site. It is well known that humans are usually attracted to visuals, and this could be one of the best ways through which you can draw your visitors to the site. It is said that a business starts when it is capable of holding its customers to the screen when they visit the website. Animated video content has the potential to attract users and retain them for more time as compared to a site without the video. When you provide them something interesting, then only the users on your website will prop further into the side and click through it performing the actions expected from them. Explain better than words We understand visual content more than words. It is more interesting to watch an animated video than reading some boring text. Usually, people find it more fun to watch the video rather than being bored by reading the plain text. So, it shows the apparent importance of videos because people watch videos rather than read the text present on your website. Videos have the power to explain much better than just merely by words. That’s why, Video marketing is very popular in today’s market. Fulfill Google criteria Satisfy Google and understanding its algorithm is a must for better performance in the online world. It is not easy to satisfy Google and provide what it wants, but if you succeed to present the appropriate content that Google expects from a user, then you are almost there to be on the top of the charts. Once Google starts putting you on the top of the charts, your customer will automatically begin to reach out to you. So, how video content can please Google? Google loves the site, which includes video content rather than only text content. According to the search engine, videos are the better way of educating and entertaining people, and hence it ranks those sites which includes video content at the top of the site. Whenever a related search query is entered, all the sites with video content are given much more preferences than rest while ranking. Mobile friendly Impressing your website users via text content is no more an effective way. Gone are the days when people usually use their desktop to access the website. Now people mostly prefer their smartphone to access websites, and they do not have the time to read the entire content when they are viewing the sites on their mobile devices. It feels that it is too much to read on smartphones. Most of the users leave the site just because they didn’t find anything relevant or exciting over there. But by using video content, the user can stay there for more time whether the user is accessing it on mobile phone or desktop. Hopefully, you like this content. If you want to read more blogs like this then get in touch with GMCSCO.

How Video Content Can Improve Your Website Traffic Read More »

Complete guidance to optimize your Google My Business page

Complete guidance to optimize your Google My Business page like an expert

Google My Business Listing Being a part of the Global phenomenon is what best you can do for your business, whether you belong to a large corporation or a small company. Google My Business Listing Optimization : But how to achieve this? GMB Listing is the right way through which you can be an exceptional part of the internet – the Global phenomenon. It offers a business page where the crucial data relating to your business is located. It is a virtual information center which includes all the services which you provide through your business, your business location, business hours, your phone number, your photos, reviews and much more related to your business. You may be considering what benefits Google my business offers to your company? Actually, with this, you can become a part of the internet which makes it more accessible and visible to your audience. Google marketing through Google my business listing is also helpful for the customers to find your online presence effortlessly. This is one of the most acceptable ways through which you can boost your online trust and reputation through the testimonials or reviews shared by your audience. How to list your company on Google My Business Listing Page Google made it very easy to list your company on Google my business. To create your business page, you need to register it into Google my business tool. Isn’t it a simple way to be in the crucial digital spotlight? With this you can give a boost to your company, you will increase the probability of appearing in the Google Local Finder, Google Maps, Google park, and many more ways which help you to improve your organic rankings. Let us get deep insights into Google my business page and how to optimize Google My Business page? Claim Your Business in GMB Listing The primary step is always significant, and it is better to be a little more alert during initial stages. First step to take is to claim your Google my business account. As I already mentioned that it is better to be more attentive, so don’t make a silly mistake by forgetting about this account after claiming your ownership. You need to analyze Google features that help in optimizing your business page such as you can get the details of Google my business ranking factors. Adding your business into Google my business and ensuring its high ranking are the two essential steps to enhance the reach of your business. Right Keywords research We all know the importance of keywords when it comes to organic search. Similarly, e Google my business also falls under the same category, which demands the keyword to rank. Title : Title of your Google my business page needs to be keyword-oriented. It should feature the keyword and your location. Title Tag: Title tag is one of the essential parts when we talk about Google maps business. To rank high, the right keyword in the page title is vital.The title tag should be of hundred characters. Try to add your location and primary keyword at the start of the title to increase the chances of a ranking in Google by nearly 30%. Keyword Research: If you are planning to add another keyword, then make sure that this keyword relates to the primary keyword. At least one keyword must appear at the start of your title. Paid Keyword Tools: But how to get the right keyword? For this, we have the luxury of keyword research tools. Try to identify the best keyword tool available in the market. It is better to go with a paid keyword research tool because free keyword research tools come with Limited features. SEMrush and Ahref are excellent examples of best keyword research tools, which gives you the liberty to identify the right keyword, keyword difficulty, search volume, and the number of sites using the keywords. All the information plays an essential role to identify the right keyword and makes it easy to choose the best keyword for your title. Category When it comes to Google My Business ranking constituent, choosing the right category is also very important. Google uses this category criterion to identify the profile of your business, so it is mandatory to choose the category that suits the objectives of your business. Google has nearly 2395 business categories. So, without the category, it is difficult for Google to find your profile identity just by using your business title and business description. But what when you don’t find a specific category shooting the objective of your business? In this situation, you can add several categories for the services you offer. Make sure to add a category that suits the services you provide because Google will rank your business as spam if your select category is different from the services you offer. It is better to avoid any spamming activity because it will affect your ranking and Google will also disable your Google My Business page if you spam several times. Do you know that your location is also a crucial parts Google search engine? Yes, it is true, Google shows results depending on the location of the searcher. And therefore, you need to be very clear to give the accurate location of your business with the ZIP code so that you can leverage Google local marketing. Have you ever thought that your opening and closing time can also impact your online presence? The setting of business hours is another essential thing to do. Google always and sure to provide the right information to their customers, so it is necessary to set up the accurate business hours as per the user convenience. You can also add another step that is setting up special hours and dates. Such as unique timing for holidays. Business website When you start to rank in Google, some unique features will automatically be displayed in SERP. Such as opening time, closing time, business address, Business website option, directions, title, and reviews. Consider adding

Complete guidance to optimize your Google My Business page like an expert Read More »

Scroll to Top