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Local Search is one of the most effective strategies for small companies. 8 out of 10 individuals, according to a Google Infographics, use Google to locate local information. You might lose up to 80% of your prospective clients if your brand is not optimized for local Search. To summarize, local SEO is an integral part of your digital marketing plan if you want to remain relevant in today’s environment. We’ll go over the importance of local Search in this article, as well as local SEO Tips for Beginners and how to optimize your website properly. Follow along for useful tips and methods. What is the definition of local Search? A local search differs from a wide or conventional informative search. Here’s an example: when someone types “SEO company in Bangalore” into any search engine, they’re conducting a conventional search; but, when they type “SEO company in Bangalore near me” or “SEO service agency in [place], they’re running a local search. According to Google, the local purpose is present in 58% of queries. Local search queries like these are typically used when people want to buy a product or service, and search results will display companies in the selected area on the search result. Local SEO is a highly effective instrument to include when establishing or improving your marketing plan because of consumer habits and type of query. What is Local SEO and how does it work? Local SEO (Local Search Engine Optimization) is the process of improving your website rankings, engagement, and lead generation through appropriate local searches. Moreover, a local SEO-optimized website allows you to offer local buyers items and services when they are seeking them online. Search engines gather local search information from local content, links, references, and social media network profile sites. All of these elements work together to offer users the most appropriate local results, and it provides the benefits of Local SEO. What factors does Google use when ranking local searches? The exact formula Google uses to determine local search ranking is kept under wraps, but there are three primary elements firms should consider when optimizing for local Search, according to Google. Significance: Google’s local search algorithm attempts to connect users with relevant information. As a result, when consumers look for a nearby motorcycle dealership, they get the finest suggestions. Working to make sure your Google My Business listing is correct and up to date ensures that potential consumers seeking a similar business will discover you rather than a competition that isn’t open. Distance: Another important aspect Google considers when deciding local search ranking is the searcher’s proximity to your location. As a result, it’s critical to have included your address and other pertinent contact details in your Google My Business profile as well as other online directories. Last but not least, Google considers the significance of your company. The term “prominence” refers to how well a brand is known. Factors like directory listings and internet reviews are also taken into account when determining prominence. According to Google, local search rankings are determined by a company’ average star rating as well as the volume of reviews. How to Improve the Search Rankings of Your Google My Business Listing Add keywords and links in the description of your GMB listing. Make sure to add keywords in your description for Google My Business Listing. Relevant keywords should be included in the first 100 characters of the description. Aside from keywords, you should also incorporate a link to your website in other locations. If you do not currently have a website for your business, engage a website development firm to design one for you. Provide a permanent address. A consumer is more likely to visit your location if you run a local business. As a result, include a correct permanent address in your Google My Business listing so that visitors have no trouble locating you. On the GMB page, include your website and phone number. Any prospective customer’s journey begins with a phone call. As a result, on the Google My Business page, include the accurate contact number so that people would contact you. Furthermore, include a link to your website so that people may learn more about the services you offer. Obtain Feedback Customers may leave comments and leave ratings on the Google My Business page. They have complete freedom to criticize, recommend, or delight your company or organization they see fit. Positive ratings on Google My Business pages help you rank higher in search results. Interact with Customers Comments It is critical to reply to client feedback in order to improve your local search rankings. Respond to consumers who have left negative or positive feedback. Thoroughly select your category. Select the category that best reflects the characteristics and behavior of your company. This must be done with utmost care and attention. Timings for opening and closing should be added. In your Google My Business listing, provide your office’s opening and closing hours. Make sure you select the correct times. Timings that are too early or too late might cost you a lot of income. Build up a mobile-friendly site According to statistics, 42% of search queries are connected to a location, and 9 out of 10 users do local searches on their Smartphone. Smartphone and local searches are a perfect combination. It would be simpler for your target clients to navigate and gain the knowledge they need if you have a mobile-friendly website. Smartphone will be used to get directions to your actual location, search up contact details, and user reviews. Conclusion This local SEO guide was as straightforward as advertised. While it may seem obvious to complete your Google My Business page in order to be noticed by Google, a startling number of local companies have yet to do so. An incomplete listing will appear in fewer local search results, resulting in fewer visitors and feedback. While certain industries are much more aggressive than others, upgrading your GMB profile could help any business. Also

The Covid-19 pandemic has changed the way of our life. No wonder it has changed the use of social media. As many businesses are getting online, the use of social media increasing day by day. Besides this, we have noticed the changing consumer behavior. Many digital marketing companies have noticed the change. If you want to know more about the changing consumer behavior on social media during the Covid-19 pandemic, we are here to help you out. In this article, we are going to cover how consumer behavior is changing due to Covid-19. Let’s find out. Changing Consumer Behavior As we mentioned before, we have seen how Covid-19 is changing consumer behavior on social media platforms. To elaborate, we are discussing how the pandemic making an effect on social media: Consumer Demographics Covid-19 has changed the consumer demographics on social media. Many researches have revealed that the Gen Z is likely to affect most in this situation. They are consuming different content and it could leave both positive and negative effects on them. Not only this generation’s behavior is changing. We have noticed how everyone in social media consuming content. Surely, the Covid-19 pandemic is leaving a strong impact on them. However, some surveys say that this impact is not effective on rich people. Customer Experience As the pandemic hit hard, many people are shifting to online shopping. Just like that, we are seeing a huge number of online sellers. Well, people are using social media platforms to get more customers as it’s the easiest way. The use of Facebook or Instagram has increased with online selling. Moreover, social media marketing is also expanding. As many people have joined social media, we can see the changing behavior in customer experience. Increased Consumption You may know social media is an appealing form of media when it comes to content consumption. After the lockdown, the consumption of social media content has increased. Before, people used to consume social media content during break time and traveling time. As the lockdown started, they have increased the time engagement on social media. A study says the use of social media was average of 3 hrs per day. However, it has increased 20% after Covid-19. Increased Engagement To avoid a huge budget, many companies are choosing social media platforms to start their ad campaigns. Social media is an easier and effective option. Plus, they can get a more targeted audience. We have seen how these companies and individuals are hiring top digital marketing companies for social media marketing. This is the reason why social media engagement is increasing in this situation. Besides these, many people are consuming general content. Influencer marketing is growing also because of audience engagement. Increased Active Users As the engagement on social media platforms is increasing, we are noticing how active users are growing. People are getting more and more active on social media to kill boredom. Sure, it’s the easiest and most attractive way to kill boredom. You will see people are online most of the time. If you want to attract an audience, choose a specific time of the day to get more results. Many online companies and influencers are implementing this strategy to get more active users. Content Preference Changing The Covid-19 pandemic has changed our way of life. Sure, we are seeing a lot of new things on social media. This is why the creators, online companies, buyers, and influencers are changing the content preference. For example, you can see how travel websites are creating content on how to travel after the lockdown is over. On the other hand, influencers are creating more content on how to be more healthy during this pandemic situation. The Impact of Covid-19 on Social Media Marketing As you can see, consumer behavior on social media is changing after the Covid-19 pandemic has started. It has made a positive impact on social media marketing. Many individuals are hiring top digital marketing companies in India to improve social media marketing. Let’s find out how this Covid-19 situation is impacting social media marketing. • Influencer Marketing is Booming Influencer marketing is one of the best sections of social media marketing in today’s world. However, the popularity of influencer marketing is increasing after the Covid-19 pandemic. Many social media influencers are creating new types of content after the pandemic. For example, as people are getting more health-conscious, we are seeing new influencers who are creating content related to health, lifestyle, healthy foods, and more. On the other side, many people are creating content related to home decor, recipes, crafting, and art. • Increase in Online Shopping Besides influencer marketing, the popularity of e-commerce websites is also increasing. You can see the growth of Amazon, Flipkart, and Myntra during the Covid-19 period. In fact, some small e-commerce websites are improving in this situation. Many essential things including masks, face shields, and sanitizers are top products on these websites. Just like other things, grocery online shopping has increased a lot. The popularity of Big Basket, Grofers, and JioMart is increasing every day. People are choosing e-commerce websites for groceries and vegetables rather than physical shops. • Ad Management Growth The growth of ad management is increasing every day. Small to medium companies are hiring top digital marketing companies in Bangalore for having the best social media campaigns. Moreover, the Covid-19 situation is helping these companies. On the other hand, many companies had stopped their campaigns at the start of lockdown. It had helped other people as there was low competition. These businesses applied the strategy and targeted specific groups to get more leads. Conclusion Overall, the Covid-19 pandemic has made a mixed impact on social media consumer behavior. However, this situation has a positive impact on social media marketing, especially for small and medium businesses. We have covered how Covid-19 has changed consumer behavior on social media. If you want to know more information regarding this, make sure to do your research.

With the digital arena’s progress, the demand for digital marketing and the applications surrounding the field are increasing rapidly. The visual and voice search in marketing will significantly impact the future and affect how search engines display the results. All the businesses, irrespective of the market volume, are switching to search engine technology to keep up with the changing times and stay in the competition. Optimization of a website helps the brands boost their revenue, build a customer base, and have a better outlook towards the customer needs. Voice and visual search are becoming part of the search engine results and major entities, such as Google. It is using both images and voice to bring up results quickly and accurately. A company that chooses to use both voice and images will create an effective strategy, as it helps send their message to the customers with ease. How Visual Search Functions? Visual search or search based on images is in existence for quite a while. Search engines use pictures rather than a keyword to return search results. The algorithm developed by search engine entities identifies the object relevant to the image and presents them with the same for a result. The best examples of image search are Google Lens and Pinterest. Both applications allow users to use their smartphones to identify images and come up with the results. Visual search uses both machine learning and computer vision. Both these components act as the eyes and brain of a computer. With recent developments in machine learning, it has become possible for a computer to identify and figure out the images along with relevant content. How a Visual Will Impact SEO? You can do numerous things with visual search. It is also helping brands build an effective SEO strategy, helping them build better communication with customers. The best example is the interior and fashion designing industries. According to a survey, about 62% of the Gen-Z prefer visual search, which helps them better visualize their purchasing product. Industry-leading companies have come up with the ‘online trial’ room that allows users to try what they are purchasing. It includes clothes and accessories, such as sunglasses, frames, and more. In short, visual search is helping companies build organic traffic to their website. How Voice Search Functions? Unlike the conventional mode of entering a keyword to search for information, the voice search allows a user to speak into the device for obtaining results. The audio technology uses speech recognition to identify a user’s speech and delivers the required results. When compared with visual search, voice search requires precision for receiving better results. The best examples that are existent for quite some time are voice dialing and speech-to-text applications. However, with Artificial Intelligence’s evolution, it has become easy for search engine giants to adopt and combine both to deliver a better voice search experience to users. The examples in this category include Google Assistant, Alexa, and Apple’s Siri. Will Voice Search Effect SEO? Google and other players in the search engine market are emphasizing more on voice search and its optimization. When a user utilizes the technology, they tend to receive help from the application in completing an action. The best examples include opening an app, playing video content or song, or gathering information about a topic. When you are searching for information using voice, Google will use A.I. and speech recognition to identify the phrases and words in the text and provide accurate results. Therefore, websites need to optimize the content for the voice for a better ranking and exposure. Combining Visual and Voice Search Not every website on the Internet follows the optimization guidelines. It puts them behind in line, and the companies doing so will never receive the traffic they wish. However, a website that follows the optimization guidelines and has quality information that a customer seeks, Google and other search engines place it in the search results depending on quality, traffic, and other factors. When such a website optimizes the content for voice and visual search, it significantly impacts a search result. With the growing technology, a user can use his/her smartphone to search for information using an image or use voice. In such instances, search engines quickly use the image or the voice to return results relevant to the parameter. The results will contain websites optimized for both voice and visual search. How Can Marketers Take Advantage? Both visual and voice search are in the growing stages. However, marketers can use a few tactics to better use the available options for their advantage. Chatbots: Marketers can use chatbots to converse with a user based on the picture they share. Such a step solves half of the problem. Building Image Library: Sellers and retailers need to build an image library of their products. It helps search engines to pick their site based on the parameter entered by the user. Combining Visual with Text: Combining both the visual search with text will of immense help for marketers rather than making them as two competitors. The tips explained here will prove beneficial when any organization adapts visual and voice search in marketing. Image-centered social media is also increasing, making Google, Pinterest, and other applications become leaders in the path. Therefore, organizing pictures on these platforms makes it simple for search engines to return websites with ease. Conclusion Voice and visual search have a significant impact on SEO. Users prefer text over visual search. The technology has yet captured the market but will see advancement in the upcoming years. With A.I. and machine learning growing at an increased pace, it never hurts to adopt a strategy that will impact and create a long-term solution for better ranking and appearance in search results. When you have your website optimized for text, visuals, and voice, it will fare better than those that have not. You will have an excellent chance to reach your customers, attract prospects, and increase your market presence. Seek the assistance of an SEO and