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Best Times To Post Instagram Reels to Get Better Engagement

Best Time to Post Reels on Instagram

Is there a perfect time to reels on Instagram?

The ideal time to publish on Instagram varies a little bit for every company. This is true because each social media brand caters to a distinct demographic with a distinct set of behaviors.

But hold onto hope! For exceptional outcomes across the board, social media marketers should adhere to a few best practices.

Because the Instagram algorithm promotes recency, it’s critical to reel while your followers are online. In other words, a recent reel will appear higher in the timeline than an earlier one if everything else is equal.

Time of week

12:00 p.m. on Monday

9:00 A.M. on Tuesday

11:00 a.m. on Wednesday

11:00 a.m. on Thursday

2:00 p.m. on Friday

9:00 a.m. on Saturday,

7:00 p.m. on Sunday


On Monday, 12:00 PM is the best time to post reels on Instagram. The majority of your followers could decide to relax by looking through Instagram right now because they are taking their break times. Reels material that is simple to consume and share as most of what they want to do is catch up on the most recent news from their connections, favorite influencers, and companies.


Tuesday at 9:00 AM is the ideal time for Instagram posting. Tuesday mornings between 8 and 10 am are a busy period for engagement, but 9:00 am is when most people post.


On Wednesday, 11:00 AM is the ideal time for Instagram posts. Additionally, Wednesday appears to be the day when users are most engaged with accounts. Additionally, it’s the day with the maximum interaction, so you should plan significant posts—like those announcing product launches, sales, brand promotions, etc.—for this day.


Thursday at 12:00 PM is the best time to upload to Instagram. On any workday, a high engagement period is often between 11:00 AM and 2:00 PM. Try publishing Instagram Stories with engagement-boosting elements like polling, quiz, and questions on Thursdays.


Friday Instagram posting should occur at 2:00 PM. From seven in the morning until two in the afternoon, there is continuous interaction on Fridays. The possibility to submit lengthy material, such as IGTV films or Instagram live broadcasts, is given through the lengthy posting window.


Saturdays at 9:00 a.m. are the best time to upload reels on Instagram. Weekend involvement often declines, but individuals don’t begin to engage in offline weekend activities until after 9:00 AM. Before individuals start making offline weekend plans, seize the attention of those viewers.


Engagement on Sundays is incredibly low when compared to the remaining days of the week.  But you will get some attention if you publish between 12:00 and 8:00 PM. At 7:00 PM, this encounter reaches its height.

If you’re just getting started with Instagram or don’t yet have a set posting schedule, try publishing material during the times we mentioned and see how it performs for you.

If you’re just getting started with Instagram or don’t yet have a set posting schedule, try publishing material during the times we mentioned and see how it performs for you.

You should do A/B testing as your account expands to identify the best publishing window based on Instagram activity of your target demographic.

Also read about Instagram marketing strategy tips 2022

Tips for the Most Effective Instagram Reels Posting Times

Your primary focus should be creating engaging content and focus on how often should I post Instagram reels for your target audience, but you must also be aware of the best times to publish it to increase the likelihood that it will be seen by those who are using your preferred social media platform to engage with material. To determine the ideal moment to upload material to Instagram Reels, consider the following two questions.

Where Are You Trying to Reach?

Because of Instagram’s popularity, Instagram Reels has a large user base. For instance, the number of Instagram users in the United States is 130 million, followed by India with 100 million and Brazil with 91 million. The number of Instagram users, though, continues to number in the hundreds of millions.

These figures are significant since your audience’s location will affect both the sort of content you create and the timing of its initial posting. The busiest times in a particular area will be greatly influenced by time zones.

The question is, then, how to apply this knowledge to determine when it is ideal to publish on Instagram Reels.

Also read about how to launch business on Instagram

When Does Your Audience Normally Wake Up?

The time that your audience is most likely to be awake may be determined after you know where they are located. The use of an Instagram analytics programme would greatly simplify this portion, which is obviously a little messy.


You’ll need to create more attention-grabbing material if you want to increase your following. Applying the advice provided in this post will help you draw in and keep an interested audience for your Instagram Reels content. You can also consult a social media marketing company to get you the reach with latest and emerging tactics.

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