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Why WhatsApp Marketing

Why WhatsApp Marketing and Is WhatsApp Marketing Legal in India?

Digital Marekting /

With the rapid evolution of technology nowadays, brands are always on the lookout for creative channels to reach out to customers and boost conversions. WhatsApp marketing is one of the most popular and effective marketing channels to have emerged. As one of the largest social media platforms in the world with more than 2 billion active users globally, WhatsApp offers businesses an outstanding approach to interact with their customers in real time. But like any new marketing strategy, there are a few questions on every brand’s mind: Why WhatsApp marketing? and Is WhatsApp Marketing Legal in India? In this blog, we’ll be answering both of these questions, looking into the major benefits of WhatsApp marketing, and the legality of using WhatsApp as a marketing tool in India. Why WhatsApp Marketing? There is a good reason that WhatsApp marketing has become so popular over the past few years. Here’s why it is regarded as one of the strongest business tools of the year 2025: Unparalleled Reach and Popularity WhatsApp is one of the most popular messaging applications in the world with over 487 million users itself in India. With this incredible number of users, businesses could reach a wider audience and have more engagement and conversion rates. WhatsApp lets you reach a wide and active audience, whether you’re a small business or a large enterprise. Instant Communication Consumers are looking for speedy responses in the digital age. Businesses are using WhatsApp as it allows for real-time communication with customers. Response to queries, customer support, real-time product updates, anything and everything, WhatsApp will ensure the messages reach the customers directly and quickly. This immediacy makes WhatsApp a powerful tool to improve customer satisfaction. High Engagement Rates WhatsApp touts some of the highest engagement rates of any messaging app. According to research, 98% of WhatsApp messages are read within minutes of receiving, while only 20% of email marketing messages are opened. That means your marketing efforts stand out way above your competitors and are much more likely to find the right highly targeted eyes. Customization and Segmentation Through Whatsapp marketing you can personalize your messages and segment your audience according to their preferences or behavior. You can enhance customer experience and generate higher conversion rates through targeted messages, offers & content. Sending loyal customers personalized discount codes or special offers, for instance, will not only drive sales but also strengthen relationships. Rich Content: Multimedia Elements WhatsApp is not only about sending text messages, it can also deliver all kinds of content, like images, videos, voice messages, PDFs, and more. It means that you can develop great content that appeals more to your customers’ attention. From product visuals to video demonstrations and audio updates, multimedia WhatsApp content can reinforce your brand message. 6. Cost-Effective Marketing Traditional marketing channels such as TV, print, or even email marketing cannot boast that their use comes without extensive or even any financial resources, while WhatsApp marketing is perhaps the most cost-effective option. WhatsApp marketing provides a way for businesses to connect with a wide audience at low to no direct cost, making it an effective option for even those operating on the tightest of budgets. 7. Real-Time Analytics WhatsApp Business comes with built-in analytics, enabling you to track how your messages are performing. You track delivery and read statuses, recognize the engagement rates, and modify the approach accordingly. And this approach is powered by data, allowing companies to get optimal results from their WhatsApp campaigns. Is WhatsApp Marketing Allowed in India? Having established that WhatsApp marketing is an effective tool for businesses; let’s move on to one of the top concerns: Is WhatsApp marketing legal in India? The simple answer is: Yes, WhatsApp marketing is legal in India, but under certain conditions and guidelines. Let’s take a closer look at the legality of WhatsApp marketing in India. Adherence to the provisions of the Information Technology Act (IT Act), 2000 In India, the use of electronic communication, including digital marketing activities, is covered under the Information Technology Act, 2000 (IT Act). Just like any other form of digital marketing, WhatsApp marketing must adhere to the provisions of this Act as well. Specifically: Spam and Unsolicited Communication: The IT Act prohibits the sending of unsolicited messages or spam. The same applies to WhatsApp marketing. You can not send marketing messages to users who is not opted-in to it. It is essential to take explicit consent from users before sending promotional material to them. Protection of Privacy: The IT Act also provides guidelines pertaining to the protection of privacy. Business should not share customer data without customer consent to 3rd parties. Such adherence to data protection rules is paramount for establishing trust and preventing legal repercussions. The Telecom Regulatory Authority of India (TRAI) The Telecom Regulatory Authority of India (TRAI), like the name suggests, regulates telecom services across the country, including mobile messenger services such as WhatsApp. In 2018, TRAI set new rules in a bid to curb unsolicited commercial communication (UCC). These rules make it mandatory for businesses to comply with certain practices when using WhatsApp for marketing: Opt-In Consent: Before sending promotional messages, whatsapp marketers need to get explicit consent from recipients (Opt-In Consent). Essentially, this prevents businesses from baiting users with promotional materials without prior consent. Opt-Out Mechanism: According to TRAI regulations, there must be an opt-out mechanism within any WhatsApp messages sent by businesses to ensure users unsubscribe or stop receiving future marketing messages. WhatsApp’s Own Policies The term of service and business policy of WhatsApp is separate. To be in accordance with WhatsApp And follow their guidelines that do not violate their policies, businesses need to. These include: WhatsApp Business Account: Businesses need to either use the WhatsApp Business app or WhatsApp Business API (for larger businesses) to carry out marketing activities. It is prohibited to use the regular app of WhatsApp for marketing. WhatsApp is an instant messaging platform that has recently become the choice of many businesses for their email marketing. While conducting marketing using WhatsApp, it is essential to comply with the guidelines set by the app to ensure the content is beneficial for users and is free of spam. Related: The GDPR And Other Data Protection Laws If your business handles customers from any European or any jurisdiction with stringent data protection legislation, compliance to the General Data Protection Regulation (GDPR) or

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contact Google My Business support

How to Contact Google Business Profile (GBP) Support by Phone, Email & Social Media

Digital Marekting, Others /

Google Business Profile — previously known as Google My Business — is a powerful tool used to manage a company’s online presence across Google Search and Maps. Examples of issues related to setting up or managing your profile for which you may need support from Google. Read on to explore different contact methods, ranging from phone support to social media support, to ensure your issues with Google Business Profile (GBP) are resolved efficiently. Google Business Profile Support: Why You May Need It Before going into how to contact them, here are some reasons you might need support: Problems with Google Business Profile verification. Incorrect business information problems displayed. Challenge to address customer reviews or feedback. Issues associated with multi-location business. Questions about Google Business Profile Policies or Guidelines. Regardless of technical issues or account recovery, knowing how to get in touch with Google Business Profile support can be vital. Contact Google My Business Profile Support via Phone A direct way to get assistance is to call Google’s support team. Follow these steps to contact them: Visit the Google Business Profile Help Center: Navigate to Google Business Profile Help and sign in using your Google account. Select “Contact Us”: Scroll to the bottom of the page to find the “Contact Us” button. Follow the prompts to specify your problem. Get a Call: Based on your region, you can request a callback from Google’s support staff. The Google business contact number is region-specific, ensuring you’re connected to the right team. If you’re in India, you can use the Google My Business support contact number for India by following these steps. However, note that direct phone support may not always be available, so alternative methods may be necessary. Also Read About Google My Business Optimization Google Business Customer Care Email Support For those who prefer written communication, email is a great way to reach Google. While there isn’t a dedicated public email for GBP support, you can try the following methods: Google Business Profile Help Center: Use the contact form to submit your query. A representative will typically respond via email. Reply to Emails from Google: If you’ve received emails from Google about your business profile, reply directly to those for faster support. While there isn’t a publicly available Google My Business support email ID, submitting a query through the official Help Center ensures your issue is directed to the appropriate team. Live Chat with Google My Business Support Live chat support is another excellent option for real-time assistance. Here’s how to use the live chat feature: Visit the Google Business Profile Help Center. Click “Contact Us” and select the issue type. Choose the “Chat” Option: If live chat support is available in your region, you’ll see the option to begin a conversation with a representative. Live chat is one of the quickest ways to address urgent issues, such as account suspensions or profile verification problems. It’s especially useful for users seeking real-time Google support. Connect with Google Business Profile Support through Social Media Google’s social media channels offer additional ways to reach GBP support. Here’s how to connect: Twitter (@GoogleMyBiz): Tweet or send a direct message to @GoogleMyBiz. Include your business name and a brief description of the issue for faster assistance. Facebook: Visit the Google My Business Facebook page and send a direct message. Community Forums: While not exactly social media, the Google My Business Support Community is a great resource for troubleshooting and advice from other users and experts. These options are especially helpful if phone or email support isn’t accessible. Also Read about How to Improve local SEO with Google My Business Profile How to Get the Most Help To ensure your issue is resolved efficiently, follow these tips: Be clear and to the Point: Describe the problem concisely, including your business name, profile URL, and screenshots if applicable. Be Patient: Response times may vary depending on the method and complexity of your issue. Use Different Approaches: If one channel doesn’t work, try another, like live chat, email, or social media. Why Choose GMCSCO Media Group for Your Business If managing your Google Business Profile feels overwhelming, GMCSCO Media Group in HSR Layout, Bangalore, is here to help. With over 10 years of experience in digital marketing and branding, we specialize in keeping your business consistent and standing out online. Contact GMCSCO Media Group: Phone: +91-95133 51353 Email: info@gmcsco.com Location: HSR Layout, Bangalore Our experts can assist with Google Business Profile management, digital marketing strategies, and more. Let us help you grow your online presence and achieve your business goals! Hopefully, you now know how to reach out to Google Business Profile support using the steps in this guide. If you’re a single-location business or a multi-location organization, support makes all the difference when it comes to managing the reputation of your business online. Contact GMCSCO Media Group today for professional help! FAQs about Google Business Profile Support Q1: How can I contact Google My Business support in India? A: Use the Help Center’s “Contact Us” feature to request a callback or access live chat. Q2: What is the Google business customer care number? A: Google doesn’t have a universal customer care number, but you can request a callback via the Help Center. Q3: Can I contact Google My Business support via email? A: While there’s no direct Google My Business email ID, you can submit your query through the Help Center and receive responses via email. Q4: Does Google My Business have live chat? A: Yes, live chat is available for some issues and regions through the Help Center. Q5: How do I get support from the Google My Business support community? A: Engage with other users in the Google My Business Support Community for assistance. Also Read About SEO company in hsr layout Bangalore

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How to Do Whatsapp Marketing

How to Do Whatsapp Marketing

Digital Marekting /

In the digital world of today, businesses are constantly on the hunt for new and exciting methods to connect with their customers. With a number of digital marketing platforms, WhatsApp is one of the most powerful tools for business. WhatsApp has more than 2 billion active users worldwide, making it a valuable channel for businesses to engage directly with customers, promote their products, and drive conversions. But, How to Use WhatsApp for Business Effectively? We are going to understand the step by step process of how to start WhatsApp marketing and how to use it for business growth through this ultimate guide. Be it your small business or an enterprise, WhatsApp marketing will assist you to create a better relationship with the customers. What is WhatsApp Marketing? WhatsApp marketing refers to using WhatsApp as a direct marketing channel. This messaging may be promotional, informative, custom and supportive. It is a very versatile platform for marketing businesses as it allows businesses to send text messages, images, videos, voice notes, and even documents. WhatsApp marketing is effective due to its ability for real-time business communication with customers and its potential for delivering personalized messages. The open rates for WhatsApp messages range up to 98%, which means it gets your marketing messages seen. Why WhatsApp Marketing is Important in 2025? Before delving into how to begin WhatsApp marketing, let us briefly view why is WhatsApp marketing extremely valuable for businesses in this era: High Interaction Rates: WhatsApp messages have exceptionally higher open rates than emails so your messages are more likely to be seen or acted upon. Direct Communication: With WhatsApp, businesses can engage directly with their customers, fostering a more personal relationship and building trust. Cost-Effective: WhatsApp marketing is a comparatively low-cost strategy than traditional marketing channels. This gives you a high rate of return with small input. Multimedia Support: WhatsApp supports text, images, videos, and documents to make it more interesting. Global Access: WhatsApp reaches millions of users worldwide, creating potential for your Business to interact with foreign clients. Instant Feedback— It is highly possible to receive instant feedback from your customers on WhatsApp, which can help you in adjusting your strategies according to the responses. Now that we know what makes WhatsApp marketing important, let us move to the details on how to start doing WhatsApp marketing for your business. Step-by-step Guide to Getting Started with WhatsApp Marketing Starting WhatsApp marketing may look huge at first, but is a simple and easy task if broken down into simple steps. Here is the step-by-step guide to start your first session: Create a WhatsApp Business Account: Create a WhatsApp Business Account WhatsApp Business, on the other hand, has various features intended for businesses — unlike regular WhatsApp. These include: Business Profile — Your business name, address, website, and description. Create Automated Messages: Save time by creating automated greetings, away messages, and quick replies. Catalog: It allows you to showcase your products or services directly on WhatsApp. Labels: Use labels to organize your chats and contacts, allowing for better management of follow-up conversations. Download the WhatsApp Business app from the App Store or Google Play, then follow the setup instructions. Now that your account is in place, it’s time to promote your business. Build Your Contact List: To make WhatsApp marketing effective you have to build a good list of contacts. You can build and grow your WhatsApp marketing list in multiple ways: The legal and ethical way to do this is to ask customers to opt-in: Use Social Media: Post your WhatsApp number or share a link to your WhatsApp chat (using WhatsApp’s Click-to-Chat feature) across your social media channels. Add Incentives: Give exclusive discounts, deals, or free resources to customers who join your WhatsApp list. Segment Your Audience: Your customers won’t all be interested in the same products/services. It is important to divide your audience into a variety of groups based on each person’s interests, location, or each individual stage of the customer journey. You can thus send specific messages that are more relevant and customized. You can set different segments like: New customers Loyal customers Abandoned cart customers Existing customers who had previously expressed interest in a specific product Create Engaging Content: The information you share with your audience must be informative and useful. CONTENT TYPES YOU CAN SHARE TO WHATSAPP: Product Updates: Inform customers about new arrivals, offers, or product updates. Custom Promotions: Target specific segments with discounts or exclusive offers. Customer Support: Offer prompt and effective customer service through WhatsApp, responding to customer queries and issues. Multimedia Content: Use images, videos, and voice messages to make your content more engaging. Leverage Broadcast Lists and Groups on WhatsApp: WhatsApp enables businesses to create broadcast lists and to create groups to communicate: Broadcast Lists: These are lists that you create to send a message to multiple contacts at once, but do not create a group. This is helpful for pushing announcements or promotions out to your entire audience. WhatsApp Groups: Create groups for certain customer segments like VIP customers, and send them exclusive offers or update. Analyze Your Performance and Optimize: Like all other marketing strategies you need to be tracking and measuring your WhatsApp marketing campaigns. What’s more, WhatsApp Business comes with helpful analytics, including: Delivery and Read Receipts: Know when your texts have been delivered and read. Average Response Time: Track the time you take to respond to customer queries. Engagement Rates: Tracking the number of people who engage with your messages (e.g. clicking a link or replying to a message). Utilize these learning to craft better campaigns and enhance your WhatsApp marketing efforts going forward. Comply with WhatsApp Policies: It’s worth noting that WhatsApp has stringent policies regarding marketing. Make sure to: Avoid spamming: Don’t send unsolicited direct messages to users that have not opted-in. Respect privacy: Protect your customers’ data, complying with data protection regulations (GDPR etc). Add value: WhatsApp should not be used for pushy or aggressive sales outreach. Make Your Customers’ Lives Better Conclusion WhatsApp marketing is an excellent tool to reach out to your customers, inspire them, and convert them into purchasers. You can leverage the extensive potential oasis offered by this platform and scale your business growth by following the above action plan on how to initiate WhatsApp Marketing. Now you are like to propel your business with WhatsApp marketing; Call/WhatsApp for WhatsApp Marketing Services in India On

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Website Maintenance vs. Redesign

Website Maintenance vs. Redesign: What Does Your Business Need?

Others, Website Design /

A website is the foundation of your online presence in the digital age we live in. It is not just a representation of your brand identity; it is also one of the most important touchpoints for customers to engage with. However, the businesses face a dilemma: whether to maintain website structure or to redesign it completely? Understanding the distinctions between these two approaches is crucial for you to make an informed decision that best suits your business goals. What Is Website Maintenance? Website maintenance simply refers to the ongoing maintenance of your site to keep it functional, secure, and up-to-date. This involves updating content, fixing broken links, enhancing security, and making sure the site is compatible with the latest technologies. For a business that aims to keep its online presence with minimal modifications, it needs to invest in website maintenance services. For example, several Website Maintenance Companies in Bangalore provide you with a service package that covers all aspects of how to keep your site running smoothly. Advantages of Maintaining Your Website Enhanced Security: Keeping your site updated safeguards it against cyber threats. Improved User Experience: Resolution of bugs and speeding up the performance also makes the navigation smoother. Cost-Effectiveness: Routine maintenance is inexpensive compared to an entire overhaul, and average website maintenance service costs are very localized, making it affordable for small businesses. Search Performance: Keeping content updated and having technical issues fixed can help keep your search engine rankings. When to Consider Website Redesign Maintenance keeps the internal functions of your site up and running, whereas redesign gets its external aesthetics in order. Website redesign services consist of completely redesigning the website to give them a modern layout, better user experience, or to coincide with rebranding. In such sectors, for example, innovation or the design of the market business frequently require Bangalore website redesign services since it helps them outpace their competitors. When You Know It’s Time to Redesign Your Website Older Design: Consider a website refresh if yours looks old next to competitors. Poor Performance: Slow load time or high bounces may point to more fundamental structural problems. Rebranding: A major shift in the identity of your business is a reason to redesign. Mobile Responsiveness Issues: Since mobile users now account for the majority of web traffic, your website should provide a seamless experience across all devices. Aspect Website Maintenance Website Redesign Purpose Maintains functionality and security Enhances design and user experience Work to Be Done Minor changes and fixes Significant structural and design updates Frequency Ongoing and regular One-time project Cost Relatively low (focused on upkeep) Higher (involves comprehensive overhaul) Duration Continuous Typically takes weeks to months How to Choose the Right Option for Your Business Whether to maintain or redesign your website depends on your business needs, budget, and goals: Choose Website Maintenance When: Your website is performing well but needs minor updates. Security improvements and functional consistency are your priorities. Budget constraints make a redesign infeasible. Opt for Website Redesign If: Your site looks outdated or unattractive. Structural changes are needed to enhance the user experience. You’re undergoing rebranding or launching new services. How Professional Services Can Assist You need professionals to help, whether you want ongoing maintenance or a fresh design. Companies offering website maintenance services in Bangalore can keep your site running smoothly. Meanwhile, experts in website redesign services in India can transform your platform into a modern, user-friendly experience that boosts audience engagement and conversion rates. Conclusion Choosing website maintenance or redesign boils down to evaluating your website’s performance and long-term goals. Website maintenance services are ideal for regular updates, while redesign services are perfect for significant changes. By understanding your requirements and consulting experts, you can make the best choice for your business. Whether you choose website maintenance services in Bangalore or website redesign services in India, the right decision will ensure your website remains a valuable asset for your brand.

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Instagram Threads

Instagram Threads: Everything You Need to Know

Digital Marekting, Others /

Instagram Threads, the latest feature to join the Instagram family, aims to bring users a closer, more interactive experience with the people closest to you. A thread launched as a stand-alone app by Meta, is an add-on to the main Instagram platform and is designed for more private messaging and sharing. In this blog, we will explore what is Instagram Threads, how to use Instagram Threads, and what is Instagram Threads used for? We will also discuss how it affects content creators and businesses trying to optimize their online presence. What Is Instagram Threads? Instagram Threads means building a more intimate setting for conversation. Instagram posts and stories are public, whereas Threads is meant to connect you with those people you want to connect with. It’s like a little clubhouse in the big, wide world of Instagram, where only your close friends are getting into. The app works in conjunction with Instagram’s Close Friends feature, which lets users post updates, photos, videos, and status updates only to people they trust. The name “Threads” suggests dialogue that is ongoing and natural — again, conversations between friends that don’t have the strain of how a large audience might react. How to Use Instagram Threads The interface is so user-friendly that learning how to use Instagram Threads is a cake walk. Here’s a step-by-step guide: Download the App: The first step is to download Instagram Threads from the App Store or the Google Play Store. Log in With Instagram: Sign in using your existing Instagram account credentials; Threads is tightly intertwined with Instagram, which means you don’t need to set up another account. Select Close Friends: The app will automatically sync up with your Instagram Close Friends list. This list you can customize to whatever people you want to contact on Threads. Set Up Status Updates: Threads allows you to set automatic or manual statuses like “At the Gym” or “On the Move” so your friends can stay in the loop without you having to send a message. Share Content: Share photos, videos, and text messages instantly with your group of choice. You can even use creative tools like filters and stickers to make your messages more interesting. Control Notifications: As Threads is about close connections, notifications can be customized so users won’t be overwhelmed with notifications from less important people. You’ll find that Threads is an excellent solution for keeping in touch with your inner circle while avoiding distractions. Also Read About Best Social Media Post Scheduling Tools What Is Instagram Threads Used For? Instagram Threads can be used for numerous things, from personal messaging to professional work. Let’s look at its main use cases: Improving Interpersonal Relationships: Threads makes it possibly the easiest way to stay connected with your inner circle. The Close Friends list means only a select group of people see your updates, which leads to more authentic interactions. Sharing Real-Time Updates: If you want to communicate dynamically and less formally, the status feature lets you tell people what you’re up to in real time. This is particularly helpful for users looking to keep in touch without the hassle of repeated texting. Boosting Creativity: Threads offers all of Instagram’s signature creative tools including filters, stickers, and GIFs. This allows users to express their personalities in a more colorful way through visual material. Professional Networking: As much as Threads seems geared toward individual users, the app also has the potential to serve small teams and businesses that want private communication rooms. You can use it for internal collaboration or working with influencers. Content Creation Insights: Threads can play a role in your Instagram marketing. Knowing your close audience helps you write appropriate content and optimize strategies like the best hashtags to use for Instagram Reels or determining the best time to post a Reel on Instagram. Advantages for Content Creators and Businesses Instagram Threads is not just about personal users—it’s also a discrete platform for businesses and creators who want to provide value, increase trust, and deepen relationships with their audience. Here are a few specific ways: Audience Segmentation Content creators can use Threads to explore a content idea with their most devoted followers before rolling it out to a broader audience. This boosts engagement and quality of feedback. Improved Engagement Sharing exclusive updates and behind-the-scenes content with your Close Friends list creates a sense of exclusivity and promotes greater loyalty and interaction. Optimized Posting Strategies Interacting with your core audience through Threads will allow you to gather valuable insights, such as the best day and time to post a reel on Instagram. You can leverage this data to boost your content strategy as a whole. Enhanced Hashtag Strategies You can hone your hashtag game using Threads. Before you cast a wider net, try out different hashtags for your Instagram reels among your inner circle and see what sticks! How Are Advanced SEO Companies Using Threads? In Bangalore or elsewhere, an advanced SEO company can leverage Instagram Threads for their clients. Through meaningful and private interactions, Threads can: Enhance brand visibility in niche markets. Collect UGC for SEO campaigns. Improve user engagement metrics, which can have an indirect effect on your ranking. Thus, Threads’ focused approach perfectly aligns with advanced SEO strategies, allowing targeted and personalized audience engagement. Instagram Threads: The End of Privacy? The evolution of social media and the emergence of new platforms like Instagram Threads have become a response to the increasing desire for privacy and meaningful connections. The focus Threads places on smaller, more intimate networks could shape how other apps are built. For brands, creators, and users, this feature represents a step toward more personalized and authentic online interactions. Essentially, Instagram Threads is an application with endless potential for effective use in both personal and professional realms. Whether you need to reconnect with close friends, test out Instagram reels hashtags, or figure out the best time to post reels on Instagram, Threads is the place to do it all. Businesses and marketers can reap

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Employee Engagement Portal

Employee Engagement Portal: A Case Study

Case Studies, Others /

Employee engagement is more and more crucial as we live in the current business world; it is an important part of building a productive and joyous workplace culture. Besides, it is not just required for the health of employees, but also important for the company’s success. Worker engagement portals make creating a good worker engagement an easy task with the advent of technology. About the Client The client was a business organization in India trying to increase employee engagement and satisfaction in the workplace. The former company wanted to add a level of satisfaction and commitment that employees would have for their job and the feeling of how important to them within the organization. Engaged employees tend to stay longer with the company; they are not only looking to stay, but they are continuously achieving and innovating towards the company’s success. Project Overview The project involved building an Employee Engagement Portal through which employees would be able to participate in various activities, across programs and other activities that would enhance job satisfaction, wellness and collaboration. Here the client wanted a complete web application with image, text, video feeds, social media integration, event management, surveys, short stories, innovations, employee mood indicator, internal job applications and references, etc.. The Aim of this Project Our goal with the portal was to build a working environment that would make employee work more comfortable and more likely to lead to employee engagement and satisfaction. There were a lot of different features in the portal catering to different levels of employee engagement. I am grateful to acknowledge the recipients for their contributions. Focus on Employee’s Total Wellness Strategy of an effective communication. Wellness programs accessibility Engaged leadership Use of resources that are already available. Ongoing assessment Development focused initiatives Learn to think of the greater good Keep inTransparent Communication Channels Incorporate An Environment Friendly Management Make Room for Fun & Happiness Our Best Solution The Employee Engagement Portal was developed by a team of five individuals (three developers, one Scrum Master, and one Project Manager) from a pool of over a dozen individuals. The Web application was built using C# programming language and we used ASP.NET MVC, SQL Server, Web API, .NET Framework and REST APIs. For hosting the application we used Azure server and CrashLytics for crash reporting and MSTest for unit test. MS SQL Server was used to design the database. The event management feature helped with creating, scheduling, inviting participants and awarding winners of numerous events. The survey tab also helped employees share their opinion on both workplace issues and the working environment. An employee mood indicator helped management understands the employees’ mood simultaneously. Employees could apply for and refer other employees for work within the organization, through internal job applications and references. Technologies we used to do this. C#, ASP.NET MVC, Web API, SQL Server (.NET Framework) Our Hardwork Mounted & this Is How It Paid Off! The portal was deployed and the customer liked it. Improved engagement and satisfaction for employees within the workplace, this also motivated and made employees more productive. Management also used the portal to learn about what employees need and what concerns they are raising so that they could key in on those and make their work environment a much more positive, productive place to be. Using our C# programming, ASP.NET MVC, SQL Server, and other skills we were able to deliver the required Employee Engagement Portal, according to the client’s requirements. Features and features of the portal ranging from different personalized aspects of employee engagement to ways of a more efficient work environment. So why your company requires an Employee Engagement Portal? A great point where an Employee Engagement portal can come into play in an organization’s strategy is around attraction and retention in terms of pulling in top talent and having them be engaged as employees and also helping create a culture of engagement and performance. An Employee Engagement Portal is pertinent now and in the future too. Right now, in this present, where most organizations are Hybrid OR Remote, an Employee Engagement portal offers you a central Communication, Collaboration and Recognition platform. Sometimes it can also help employees to stay connected to company culture and values. As the workforce increasingly becomes distributed and more diverse, in the future the Employee Engagement portal will become an important tool to help reinforce that sense of community among employees. But it can also help companies manage their talent better, enable innovation, help with employee development and growth.

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