For content creators, influencers, and brands looking to boost their reach or engagement on Instagram, Reels is a powerful tool. With an effective Reel strategy, you can significantly increase your visibility, drive traffic, and enhance engagement. A key element of this strategy is using Instagram hashtags correctly. In this ultimate guide, we’ll reveal the top seven best practices for using Instagram hashtags for Reels in 2024 to maximize your content’s impact.
Instagram Hashtags for Reels
Instagram hashtags are clickable words or phrases that categorize content, making it accessible to others. By adding hashtags to your Reels, you can improve their visibility, making them discoverable to users who search for or follow specific hashtags. This is an effective way to reach users beyond your follower base.
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Instagram Reels Will Rely on Hashtags in 2024
Instagram’s algorithm prioritizes content that is both relevant and timely. Hashtags are essential because they connect your content to users interested in similar topics. By using the best Instagram hashtags on Reels, you increase your chances of appearing on the Explore page, making your content more discoverable, reaching a broader audience, and ultimately growing your own following.
Instagram Hashtag Reels 2024 Best Practices:
- Go and research trending hashtags: Never miss out on a trend in your niche. The easiest way to search for hashtags related to your posts is using Instagram’s search feature. Use tools like Hashtagify or All Hashtag to find the most used and trending hashtags in your industry.
- Use a Mixture of Popular and Niche Hashtags: Using popular hashtags will help you reach more viewers with that same hashtag, whereas the niche ones primarily go to an exact correlation (they often provide increased engagement). Using both will help you reach a wider audience as well as a targeted one.
- Utilize 30 Hashtags: Instagram permits up to 30 hashtags per post. You are not required to use all 30, but using near this limit will increase the visibility of ideas. Use relevant hashtags and switch them up; try different things as many as you can to help during the first hour_CYCLE your correct items (hint: always use a poll).
- Branded Hashtag: A branded hashtag can make your fashion company come across as more of a community and promote user-generated material. It is brand-specific, and because of this convenience to the followers — it allows them to see more content aligned with your channel.
- Track Your Progress: Check in regularly with how your Reels and halo hashtags are helping you build momentum. Useful insights from Instagram on how each Reel does can help you tweak your hashtag strategy.
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Hashtags to use in your Instagram Reel videos:
Here are some of the most trendy Instagram Reels Hashtags for 2024:
General Popular Hashtags:
- #Reels
- #ExplorePage
- #InstaReels
- #ViralReels
- #TrendingReels
- Niche Hashtags:
- #FashionReels
- #FoodReels
- #TravelReels
- #FitnessReels
- #BeautyReels
Community and Engagement Hashtags:
- #InstaGood
- #InstaDaily
- #ContentCreators
- #InfluencerLife
- #CreatorCommunity
By choosing to employ these hashtags, however, you can increase the odds that your post will be seen by more people — provided they are relevant to your content and targeted audience.
Mistakes to Avoid with Instagram Hashtags
- Wrong Hashtags: Useless hashtags will dilute your content and confuse your target audience. Use only marginally related hashtags.
- Using Overloaded Hashtags: You may think using hashtags like #Love or #Instagood is brilliant, but these are often over-saturated, making your content less likely to stand out.
- Overusing Hashtags: Repeating the same hashtags may cause Instagram to flag your content as spam. Change up the hashtags you use so your posts remain fresh and modern.
The Future of Instagram Hashtags for Reels
As Instagram evolves, so do the techniques for using hashtags effectively. In 2024, the platform has introduced more complex algorithms focusing on content quality and user engagement. With these frequent changes, staying ahead and constantly tweaking your hashtag strategy is essential to keep and expand your audience on Instagram.
Getting ahead of the competition on social media can be daunting and overwhelming, especially if your brand is virtually non-existent. This is where GMCSCO Media Group comes into play. With over 12 years of experience, we help brands increase their digital footprint through insightful content generation and data-driven marketing solutions. Whether you want to dominate Instagram Reels or create a robust social media plan, GMCSCO Media Group supports your brand authority. Get in touch today to find out how we can help you hit your social media goals in 2024 and beyond.