Trust is everything in the digital world. The first thing that customers think when they see your brand online is “Is this real?” And on WhatsApp, one of the world’s most popular messaging apps that trust arrives in the form of the tiny green tick emblem alongside your business name.
It’s actually referred to as WhatsApp green tick verification, and the moment your business gets it, the world knows for sure that your WhatsApp account is authentic and recognized by WhatsApp as an official business account. For brands, these not only establish credibility, but also boost customer confidence.
However, the query that many businesses have is: “How do I apply for WhatsApp green badge and what is the exact process?”
Anyway, don’t worry – this blog will lay it all out in plain English for you. From the basics of WhatsApp Business verification to how to get a verified account on WhatsApp, we cover the steps, the requirements – and also offer you some best practices. At the end, you will have a clear sight to get your WhatsApp green tick for business.
What is WhatsApp Green Tick Verification?
WhatsApp green tick verification is a symbol of credibility awarded by WhatsApp to businesses that comply with certain criteria. Once approved, an account is deemed an official WhatsApp business account, displaying its business name alongside a green badge, rather than just a phone number.
This is a tiny tick with a huge bite. It tells customers:
- This business is genuine.
- The account has passed through the WhatsApp verified accounts
- Customers can have confidence in the messages it sends.
So, when a person gets a notice or a message with a promotional offer from you, they know it’s not spam – it’s a WhatsApp Account Verification.
Also Read About WhatsApp Chatbot
Importance of the WhatsApp Green Tick
Here’s why brands around the globe are clamoring for this badge:
- Customer Trust – In a world of scams and fake accounts, the green badge gives people confidence that they’re engaging with a real, verified business.
- Better Reply Rates – Verified accounts will get your messages opened and responded to more often.
- Brand Trust – A professional WhatsApp account with a green badge is more trustworthy.
- Effortless Marketing – If you are using WhatsApp Business API verification as part of campaigns to your customers, you can trust that your messages will have a high impact with the badge.
- Lesser Spam Worries – People will not confuse your brand with spam as the tick means you are real.
Who Can Apply for WhatsApp Green Badge?
The badge isn’t automatically available to every business. WhatsApp has strict guidelines and WhatsApp green tick requirements, they include:
- You need to use the WhatsApp Business API, and not the free WhatsApp Business app.
- Your business should be established with an online presence (website and/or social media).
- Your business name should be the same as your company’s real name on all your papers.
- Your industry must be in an approved category of business (WhatsApp won’t verify your account if you’re in an industry such as gambling, for example, adult content, or crypto currencies).
If you fit these WhatsApp green tick conditions, you can apply.
The WhatsApp Verified Account Process Outline: A Step-by-Step Explanation
Now let’s try to understand the process in a simple way:
Step 1: Obtain WhatsApp Business API
Getting Access to the WhatsApp Business API is the first step to use its services.
To get the WhatsApp green tick application going at all, your business needs to already be on the WhatsApp Business API. This is not the free WhatsApp Business app. The automation, integration, and broadcasting elements are possible through the API.
Most companies collaborate with solution providers that provide WhatsApp Business API verification to facilitate onboarding.
Step 2: Get Facebook Business Verification Done
WhatsApp is owned by Meta and is heavily reliant on Facebook for verification. You will have to confirm your Business with Facebook Business Manager with documents like:
- Business registration certificate
- Utility bill or bank statement with your business name
- Website and other supporting details
This is how your businesses is formally recognized.
Step 3: Create Your WhatsApp Business Profile
Then make your profile look professional. Your WhatsApp official business account needs to:
- Your Business name (as per your legal name)
- Business category
- Profile picture (similar to your brand logo)
- About section with relevant details
- Working hours and contact info
The better and more professional your profile looks, the more likely you will get the thumbs up.
Step 4: Apply for Green Check Press the APPLY Green Tick
After you have got the Facebook verification and set up the WhatsApp API, you are now ready to apply for a WhatsApp green badge. You’ll do this by your API provider, or within Facebook Business Manager itself.
You’ll need to provide:
- Business name and ID
- Reason for verification
- Press coverage, website or other links that show your brand footprint
Step 5: Await WhatsApp’s Review
Once you submit it, WhatsApp reviews your application to obtain WhatsApp green tick. This could happen anytime from a few days to a few weeks.
Your name will have the green tick next to it if you have been approved. If not, you can reapply once you’ve made some changes to your online presence.
Also Read About WhatsApp Business API Integration Services for Businesses
How to Improve Your Chances of Being Approved?
Because applications are accepted only from those whom the committee approves, there are some things to keep in mind when you apply:
- Build Your Online Brand – Stay current with a company blog, keep your website fresh, and obtain press mentions if available.
- Maintain Consistency In Branded Interactions – Your company name, documents, and online persona should be consistent all around.
- Use a Backup – Reputable third-party solution providers can assist you in the verification process for WhatsApp verified account along with technicalities.
- Stick To The Approved Industries – Do not apply if your business is under the restricted sector.
Common Reasons Applications Get Rejected
- Incomplete Facebook Business verification
- Fictitious Business Name Inconsistent with Legal Documents
- Little to no online presence (No website or hardly visible)
- Operating in restricted industries
- WhatsApp Business No verification for the application sent.
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WhatsApp Green Tick Verification FAQs
Q1: Is WhatsApp Green tick free?
Yes, applying is free. But because it relies on the WhatsApp Business API, you might find yourself paying for access to an API from a provider.
Q2: Can small businesses apply?
Yes, only if you meet the WhatsApp green tick criteria such as online status and proper verification.
Q3: Does the green tick is necessary to attend the message?
Nope, you can continue to verify WhatsApp Business API and send campaigns without it. But the green tick means trust.
Q4: How long does it take?
The WhatsApp green tick app review process takes couple of weeks in general, but this might vary a bit.
Benefits of having WhatsApp green tick
- Your name, not just your phone number, pops up in customer chats.
- Messages look more professional.
- More trust from customers = better engagement.
- More powerful for your WhatsApp Message Marketing campaigns.
After your account is approved, your account is officially a WhatsApp official business account, which will make a huge difference to your competitors.
Final Thoughts
As insignificant as it may seem, the WhatsApp green check verification is not just a symbolic icon – it is a stamp of trust, proving to your customers that your business is bona fide and approved! Although the WhatsApp verified account setup can appear long, the verified tick is worth it in terms of credibility and confidence.
To recap, here’s the journey:
- Get WhatsApp Business API verification
- Finish verification for WhatsApp Business through Facebook
- Build a professional profile
- Apply for WhatsApp green badge
- Wait for review and approval
If WhatsApp green tick conditions are met by your business, and you closely follow the steps, you will be on a straight path towards getting verified on WhatsApp an official account.
Want Your WhatsApp Green Tick?
As GMCSCO Media Group, we work with businesses to support your business through the process – from WhatsApp Business API verification to submitting your counter WhatsApp green tick application.