Instagram is more than simply an images and video platform for Smartphones; it’s also a great platform for organisations to provide ideas into their essential brand image in a visually appealing, unique, and compelling way. With 1 billion active and over 35 million revenue-generating profiles, Instagram is the fastest-growing of the major social media networks. …
6 Tips to Take Your Instagram Marketing to the Next Level Read More »
Over the last decade or more, landing pages have been a staple for success in digital marketing. These specialized pages are built with one goal in mind: to entice visitors and turn them into leads or customers. Knowing how to use them effectively can have a significant impact on the results of your marketing. In …
Role of Landing Pages in Digital Marketing Campaigns Read More »
Return on investment (ROI) is a fundamental KPI that gauges the profitability of an investment. Assessing SEO ROI allows you to track progress, assess SEO profitability, make informed decisions, and expand your business by increasing your SEO budget. What is SEO ROI? SEO ROI (return on investment) signifies the business value derived from SEO activities …
Marketers employ various landing pages to ensure their marketing campaigns succeed. Whether it’s for lead generation, webinar sign-ups, or other objectives, specific landing pages cater to all forms of advertising. Each type of landing page offers distinct benefits based on its primary call to action (CTA). Landing pages play a crucial role in any digital …
There are multiple reasons why you might observe a decline in your organic traffic. Numerous studies confirm that SEO is one of the most effective web marketing strategies. Despite its many advantages, certain factors can undermine your SEO efforts, causing your strategy to falter even if it has been successful for years. Below, we discuss …
Reasons Why Your Website Is Losing Organic Traffic In 2024 Read More »
The average conversion rate for landing pages is approximately 2.35%, with the top 10% of sites achieving conversion rates of 11.45% or higher. How do your landing pages compare? Naturally, the primary objective is to boost landing page conversions. Achieving this requires monitoring results through Google Analytics and identifying areas for improvement. However, there’s more …
