RCS, or Rich Communication Services, is set to transform business messaging, providing a more interactive, media-rich alternative to standard SMS. For GMCSCO, a company established in India and aspiring international markets, RCS is a golden solution to tap into the US, KSA, Gulf region and beyond, and particular India’s fast growing digital space. As of July 13, 2025 The RCS tide is rising with Google’s Jibe platform experiences 40% business messaging growth year-on-year Here we consider how GMCSCO can take advantage of what RCS has to offer, providing a unique offering and generating enquiries globally.
What is RCS and Why Do We Care?
Meet RCS, a new SMS standard created by GSMA and based on the Jibe platform from Google that brings some of the features we associate with those fancy messaging apps including rich media (meaning images and videos), group chats, read receipts and – what advertisers and spam merchants will love – branded messaging. RCS, unlike SMS that have a limit of 160 characters, can consist of longer, interactive content, which is great for e-commerce, customer support, and marketing. RCS is “really booming” by 2025, with 1.3 billion active users worldwide, according to GSMA, and projected as a $15 billion market by 2027.
Also Read About International Bulk SMS Marketing
RCS What You Need to Know: The Global Outlook
- USA: Over 70% of Android users (90% share) have adopted RCS, and brands including Coca-Cola are already using it for clickable ads. GMCSCO is available targeting retail and tech categories.
- KSA and GULF: RCS adoption grows thanks to Vision 2030 in Saudi Arabia and smart cities in UAE, witnessing 25% increase YoY in Q1 2025. Banks and retailers are among potential customers.
- India: With 600M smartphone users, RCS is blowing up, driven by Jio + Airtel. With RCS integration by major Players, such as Reliance Jio, the RCS has become a focal area for GMCSCO.
- Europe (eg, UK) and Australia: In other regions, RCC has emerged as another GDPR-compliant solution with 15% onboarding by end of Q2 2025.
RCS vs. SMS: A competitive advantage
- Rich content: RCS offers multimedia, carousels, and buttons; SMS is text-only.
- Engagement: RCS click-through rates achieve 30%, compared to SMS’s 19-35%.
- Price: RMS is cost free for end users, however business API costs are involved (e.g. $0.01/message with Google) that GMCSCO may optimize.
- GMCSCO Winner: Our RCS everywhere + Jibe integration means global clients have rapid deployment.
Use Cases for RCS with GMCSCO
- E-Commerce: Animate online product catalogs (e.g., paint inside a Dubai mall) with “Buy Now” buttons.
- Customer Support: Live chat with photos (i.e., a USA customer asking about a product)
- Marketing: Branded advertising with videos (e.g., KSA sale event).
- OTP and Alerts: Bank branded, secure 2FA solution for banks in India and overseas.
Today’s Market News 2025
- USA: Apple’s speculated RCS support on iOS19 (Q4 2025) could see the numbers multiply.
- KSA: STC business RCS services rise 20% in June 2025.
- India: 50M users on Jio’s RCS trial bodes well for mass adoption by 2026.
- Gulf: UAE’s second operator du saw a 30% rise in RCS business messages in Q2 2025.
Setting Up RCS with GMCSCO
- Registration: Sign up at www.gmcsco.com with business details for Jibe approval.
- API Integration: Works with GMCSCO’s RCS API with sample codes (Java, Python) for custom apps.
- Test: Roll out pilots (e.g., a USA retailer promo) with analytics tracking.
- Launch: Scale to KSA, Gulf and India market with localized content.
Best Practices for RCS Success
- Compliance: TCPA (USA), TRA (Gulf), Indian TRAI guidelines.
- Design: Limit rich media (e.g., keep images to 1-2) for load times.
- Engagement: Add call-to-action buttons and measuring click-through rates.
- Security: Data Encrypted for 2FA GDPR / CCPA Compliant.
Future Outlook and GMCSCO’s Vision
RCS is set to outpace SMS by 2027, with AI chatbots and AR integration on the horizon. GMCSCO’s global network (800+ operators) and India-based expertise give it a competitive edge. Expect enquiries from USA e-commerce, KSA banks, and Indian conglomerates – reach out to info@gmcsco.com to explore.