Introduction
Every business on the planet is leveraging the WhatsApp Business API for a sustainable competitive advantage, and it is 3:07 PM IST on Monday, July 14, 2025. WhatsApp is a staple app for businesses of every size with over 2 billion users. This ‘move-to-learn’ guide, drafted in an easy, friendly voice splits the 5 epic WhatsApp Business API services – Marketing, Utility, Authentication, Authentication-International, and Services – into 2 to 3 easy-peasy examples. Please note that it also includes the new features 24h & 72h windows, chatbots and more. If you are a small shop owner in India or a manager in the USA, this article is about how WhatsApp can double or triple your business.
A Simple Overview of WhatsApp Business API Services
The WhatsApp Business API categorizes messages into five varieties. To make it as crystal clear as possible, here are each with at least two or three examples:
- Marketing
- What It Is: Messages that present a product, service, or special offer to your target audience with the aim of encouraging sales. Those are best for driving engagement and conversions with your targeted promotions.
- Example 1: Data set You own a cafe and you send, For this week, 10% on lattes! Order now: [link].”
- Example 2: A gadget store sends a text that reads: New headphones are now live! 15% off today: [link].”
- Example 3: Business Type: Fitness center Message: Join our yoga class! First session free: [link].”
- Cost: Paid for each message after free windows (₹0.79 in India)
- Utility
- What It Is: Functional messages related to a specific user action, such as order confirmations, reminders, or delivery updates. These notifications ensure customers receive information about their purchase status and elevate the post-purchase experience.
- Example 1: Your book ships Tomorrow!! WE are really excited, hope you are too!! Example 1 Track here: [link].”
- Example-2: A salon will text you: Your haircut is scheduled for 2 AM tomorrow!
- Example 3: A text from an online retailer states, “We processed your return of $10. Check your email!”
- Price: Free on a 24-Hour CSW; outside: ₹0.115 in India.
- Authentication
- What Is It: Security-oriented messages sending one-time passwords (OTPs) for account login or verification purposes. These establish secure accessibility and user confidence.
- For Example: Like a bank sends your login OTP is 123456, Valid for 5 mins.”
- Example 2 – An app sends a text saying “Verify using OTP 789012”
- Example 3: A website says OTP for account setup: 345678. Expires in 10 mins.”
- Cost: Always charged (e.g. ₹0.115 in India), and never free
- Authentication-International
- What it is: International One Time Password(OTP) sent to the user for secure access across borders The rates differ from country to country as the Telecom regulations are global.
- Example 1: An application sending a message say to US user that says Your USA OTP is 987654
- Example 2: , a service sends: UAE OTP: 654321 to a user from Dubai
- Example 3: A global platform announces, base the Solution: “UK: OTP: 321654″ for example.
- Cost: Country-Specific (e.g., expensive for the US, cheaper for India)
- Services
- What It Is: Freely respond to customer queries within 24 hours to offer real real-time support. Chances are, more than one person is going to ask the same question. These messages help to provide timely answers to customers and boost customer satisfaction.
- Example 1: Customer: Is my item in stock? You reply, “Yes, in red!”
- Example 2: SMS notification received: “Need assistance with payment?” You go, “Send me ur order id!!”
- Example 3: Delivery time? – User You respond, “By 6 PM today!”
- Cost: November2024 – Available without any restrictions The cost: free
Also Read About WhatsApp Business API Services for Startups
Current Features with Simple Examples
WhatsApp’s new features are both its smartest and most cost-effective update. This is how they function, with examples:
24h Period (CSW – Customer Service Window)
- What It Is Besides: A 24-hour free response window after a customer sends you a message
- Example 1: Customer asks via text at 11 AM – Where is my order? You respond by 11 AM tomorrow, saying it, “It arrives today!” – free!
72 Hours Free Entry Point
- What It Is: A free period of 3 days in which ad or button clicks are prevented.
- For instance: The person sees your ad on Instagram at 9 o’clock in the morning. You send offers for free until 3 days 9 AM.
Service Messages
- What it is: unlimited complimentary responses to your inquiries.
- Case in Point: A customer queries, “Can I cancel? You be like, yes, respond with your ID! – free since 2024.
FEP Utility Template in CSW
- What It Is: Utility free messages in FEP or CSW
- For Example, you click on an ad and we send you “Your order is confirmed, it ships Friday!” – free within 72 hours.
Reply Fast
- What It Is: Responses that reset the open-free time
- For instance: customer sends a message at 2 in the afternoon. SAY BACK AT 2:05 PM -> Okay Thanks, checking it now! to stay free.
Use Ads (Click-to-WhatsApp – CTW)
- What It Is: Free 72-hour free window is triggered by ads
- For instance, run a Facebook ad, “Chat for a discount!” 72 hours worth of free messaging per click on your link.
Add Chatbots
- What it is: 24/7 automated replies.
- For example Reply from the chatbot, “Order status? Then, come midnight when you are away from your computer, “[link] Check!
Combine Updates
- What It Is: A single message with several updates.
- Example: Send, “Order confirmed! Your message here: “Ships Monday, arrives Wednesday—one” saves costs.
Stay Compliant
- What It Is: Some rules to minimize problems
- Example: Ask, “Want updates? To get customer consent, have them reply YES,” – if they want to opt-in.
Also Read About Whatsapp Marketing Services
The Importance of WhatsApp in Your Business
But with its authentic, lightweight features, WhatsApp can grow your business by 2X-3X! Here’s why, with simple examples:
- High engagement: WhatsApp has a 98% open rate in 5 minutes as compared to 20–30% email. Illustration: Same day dealing with the sale alert by a retail establishment, orders improved by 30%.
- Affordable: ₹0.115-₹0.79 per message (type-dependent) bas cheaper than calls ($1-$2) WhatsApp for Business Success Stories: A service company received 40% support costs savings
- 24/7 Availability: Chatbots work round-the-clock. Use case: An eCommerce store overnight tackled 50% more queries and increased its sales by 25%.
- Personalization: Tailored messages build loyalty. E.g. A store sends birthday discounts and ends up creating 20% more repeat customers.
- Scalability: Manage millions of messages per day For instance: A website that grew monthly users from 10,000 to 50,000 with WhatsApp campaigns while tripling revenues
Integrating these features with GMCSCO services can experience upscaling the business with 2x or 3x profit through cost-saving, customer engagement & smooth scalability. Take a quick look at what you might achieve with the WhatsApp Growth Navigator.
Also Read About WhatsApp Business API Services for UAE
Simple Steps to Get Started
- Signup: Contact a WhatsApp partner to configure your API
- Create Templates: Prepare your messages e.g., “Hey! How can we assist?”) and get approval.
- Use Features: Deploy chatbots and launch CTW ads
- Track: Monitor within 24/72-hour windows.
- Grow: Meld together Updates + Compliance + Grow
Do you want to transform your business using WhatsApp? GMCSCO Media Group – Get in touch with us. Visit us at www.gmcsco.com to unleash your growth potential with WhatsApp Business API.
Disclaimer: The information shared in this blog is sourced from WhatsApp’s official guidelines and AI-powered writing tools. We recommend verifying the details independently before taking any action based on the content.