As we move further into a mobile-first world, businesses are always exploring better ways to convert customers and increase sales. One of the powerful yet underrated tools is WhatsApp Business. WhatsApp has 487 million users in India and over 2 billion around the world, giving it a unique platform you can use to reach out directly to your audience. But how to use business WhatsApp for marketing?
We will walk you through how to use WhatsApp Business for marketing, strengthen your relationship with customers, and increase your sales conversion rate, in this complete guide, while adhering to the guidelines put forth by WhatsApp.
What is WhatsApp Business?
In fact, there is a free version of WhatsApp Business available only for businesses. It has a facility of professional profile setup, customer communication and products or service marketing directly on platform. While the regular WhatsApp app will allow you to communicate with customers, the WhatsApp Business app offers you additional features to help you manage customer interactions; they include:
- Business Profile: Enter your business name, address, website and more.
- Automated Messages: Configure automatic greetings and away responses to connect with customers even when you’re offline.
- Saved Replies: Pre-written, common replies for saving time on commonly asked questions.
- Product catalog: Display your products and services right inside WhatsApp.
- Tags: Categorize chats and contacts for efficient communication.
Now, let’s get into the nitty-gritty about how to effectively use business WhatsApp for marketing & what actions you should take to leverage this formidable tool.
Step-by-Step Guide on How to Use WhatsApp Business for Marketing
1. Set Up Your WhatsApp Business Profile
- Create a WhatsApp Business Profile: Creating Your Business Profile ─ The first step in how to use business WhatsApp for marketing Your business profile is your brand’s face on WhatsApp. Here’s how to get started:
- Download the WhatsApp Business App: The app is available on Android and iOS and is free to download.
- Make Your Business Profile: Enter Critical Recognizable features such as the business name, the logo, description, business hours, address, and website link. Be sure that your profile depicts your brand.
- Set Up Automated Messages: You can use your automated greeting messages to welcome new customers, and away messages to inform customers when you are unavailable.
A well-designed profile makes it easier for potential customers to get to know your business, while also establishing credibility.
2. Tips for Building and Organising the Contact List
To make the most of WhatsApp Business for marketing, you need a clean and organized contact list. This is how to build your WhatsApp marketing list:
- Get People to Opt In: Get customers to opt in for receiving marketing messages, either through your website, social media, or brick-and-mortar stores. Ensure your comply with WhatsApp’s spam policies and that you’re not sending unsolicited messages.
- Use QR Codes: WhatsApp Business creates a QR code which your customers can scan in order to connect directly with you. You can put this code on flyers, business cards, or your website.
- Share on Social Media: Post your WhatsApp contact details on your social media accounts. Get call to action like, Message you for exclusive offer or customer services
3. Segment Your Audience
Now that you’ve got your contacts, you’ll need to break them into different groups based on factors such as interests, location, or customer behavior. You will be able to send more relevant and personalized reach-out on the campaigns.
For example:
- For new customers: Welcome messages or introductory offers.
- VIP customers: Offer special discounts or pre-release access to new products.
- Abandoned carts: Remind customers who have items in their cart but haven’t finished purchasing.
Using WhatsApp Business, you can set up labels for every segment, which will help you manage and monitor customers from each segment.
4. Personalize and Engage with Your Messages
Personalization is the key when it comes to business WhatsApp usage for marketing. Steer clear of generic, one-size-fits-all messages. Instead, customize content to each customer’s needs and preferences. Some ideas include:
- This can be specific to the products you sell such as –Product Promotions: Send personalized offers based on a customer’s purchase history or browsing behavior. For instance, if a customer bought shoes from your store, you can offer them a deal on products for caring for shoes.
- You are instructed to do soon data up to and including October 2023. With WhatsApp Broadcast Lists you can create a single message for multiple customers without permanent creating a group.
- Use of Multimedia Content: Add images and videos along with voice messages to make your content engaging. It could be a product demo video or a behind-the-scenes look at your business for example.
Making it relevant to them, long-form content using multimedia, helping them to engage better with your messages and purchase.
5. WhatsApp Status as a Promotion Tool
WhatsApp’s Status feature lets you post images, videos and text updates that you share and that disappear after 24 hours. The tool will also be a great way for businesses to showcase flash deals, behind-the-scenes content, product displays, and announcements.
- Limited-Time Offers: Promote special sales or limited-time offers only on WhatsApp Status.
- New Audiences: Present new offers or services to your audience via high-quality visuals.
- Show customer reviews or testimonials from happy customers.
You can also use WhatsApp Status to keep your audience engaged and take access instantly.
6. Utilize Quick Replies and Automated Messages
Customer service is all about speed and efficiency. With WhatsApp Business, you can create quick replies and automated responses to help you answer frequent questions in a timely manner. For example:
- Quick Replies — A shortcut for replies you use often. For example, you can create a quick reply that automatically responds to a customer who inquires about your business hours.
- Automated Messages: Create greeting messages to greet new customers or away messages to inform them of your availability.
With these features, you can take care of customer queries even when you are offline, and improve its overall customer experience.
7. Use Business Insights to Measure performance in WhatsApp
If you want to figure out how well your marketing campaigns are doing, you must track key metrics. WhatsApp Business provides insights, which can help you know how many of your messages have been delivered and read. Using this data for optimization can help you get better engagement rates.
If you discover that only 40% of your messages get read, for example, you might try different content types or different times.
Why Use WhatsApp Business for Marketing?
Having outlined how to use business WhatsApp to market your business, let’s quickly pay attention to the top advantages of business WhatsApp for marketing:
- Extremely High Engagement: WhatsApp has a 98% open rate for messages, which often makes it one of the best marketing tools available.
- Use of persuasive language: Use writing that persuades and speaks to customer psychology to market your offering.
- Real-Time Communication: Provide immediate customer support, address queries promptly, and swiftly resolve issues.
- Cost-Effective: WhatsApp Business is free to use, allowing you to speak with customers directly, without having to spend on costly advertisements.
- Improved Customer Relationships: You can create better, a more personalized relationship with your customers communicating with them in a space they use anyway.
Conclusion
WhatsApp Business is a game-changer because it enables businesses to directly interact with their customers in an instant, more personal, and impactful manner. Whether you’re communicating product updates, addressing customer questions, or promoting exclusive specials, WhatsApp Business has all the features you’ll need to be successful.
If you follow the steps mentioned above about how to use business whatsapp for marketing, you will create frictionless communication for your customers resulting in driving conversions and building great relationships with your audience.
Excited to start your WhatsApp Business marketing journey? → Call or WhatsApp +91-9513351353 for WhatsApp Marketing services and boost your business now!
Marketing with WhatsApp Business: FAQs
Q1) Is WhatsApp Business allowed in the country for marketing?
Yes, it is completely legal to use WhatsApp Business for marketing in India as long as you are in compliance with Indian spam and privacy laws. Obtain customer consent prior to sending marketing messages.
Q2: What are some ideas to increase the contacts in my WhatsApp Business?
One way to grow your list is to have customers confirm that they want to hear from you via your website, social media, or in-store. You can also use special offers or discounts to incentivize people to join your WhatsApp list.
Q3: Am I allowed to send promotional messages to all my contacts on WhatsApp?
Not if you are legally obligated to only share promotional messages with customers that have provided their consent to do so. WhatsApp has very strong anti-spam policies while sending unsolicited messages can cause your account to get banned.
Q4: How can I measure the success of my WhatsApp marketing campaigns?
You have access to WhatsApp Business Insights, including message delivery status, read rates, and engagement metrics as some of the benefits. Use these to make sense of your campaigns and improve them.
Q5: Does WhatsApp Business cost money?
Yes, WhatsApp Business is available for free for small businesses to download and operate. Larger enterprise-level businesses can use the WhatsApp Business API for a fee based on usage.
So, if you haven’t yet, start utilizing WhatsApp Business for Marketing now with GMCSCO Media Group HSR Layout Bangalore.